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KAPR: Dutch haircare business cuts manual work by 50% with self-service B2B ordering

How does a Dutch lifestyle brand for “modern adventurers” transition from boutique retail to a professional supplier for barbers and salons? Discover how KAPR utilized the BSS B2B Suite to replace fragmented apps with a unified wholesale portal, automating complex pricing and bulk ordering for their global partner network.

Company Overview

KAPR is a Dutch-born men’s grooming brand built on a foundation of professional salon expertise. Founded by master stylist Marc, drawing from years of experience at De Herenkapper – and commercial strategist Dion, KAPR was created to eliminate “empty marketing promises” in favor of high-performance products that actually work. Every formula is developed and produced in the Netherlands and rigorously tested by trainers at the Herenkapper Academy.
Karp haircare featured image
bss b2b suite logo

Centralized all wholesale workflows

into a single Shopify admin, achieving "Plus-level" functionality

Reduced Manual Administrative Load

by moving 90% of repeat wholesale orders to a self-service "Quick Order" and structured RFQ system.

Accelerated Partner Onboarding

using automated registration flows and custom account tagging

THE STORY

KARP: A brand for the adventurous, not the ordinary

Kapr (pronounced “Caper”) was born from a simple but powerful observation: in a world full of mass-produced, identical products, there was a void for those who seek individuality and adventure. Founded in the Netherlands, Kapr is a brand designed for the modern adventurer: someone who is constantly on the move, values functionality, and refuses to settle for standard gear.

The name “Kapr” itself is a nod to a playful, slightly rebellious spirit. It is derived from the word “caper,” meaning a lighthearted adventure or a mischievous act. This philosophy is woven into every product they create. Kapr doesn’t just sell bags and accessories; they design tools for life’s journeys, whether that’s a weekend getaway, a daily commute through a bustling city, or an unplanned detour into the unknown.

Design with a rebel heart

At its core, Kapr is a brand of contrasts. They combine high-quality, durable materials with a sleek, minimalist aesthetic that stands out by staying subtle. Their products are built to withstand the elements while maintaining a look that transitions seamlessly from a rugged trail to a professional meeting.

The founders started Kapr because they were tired of choosing between style and substance. They wanted gear that could keep up with a fast-paced lifestyle without looking like a piece of clinical sports equipment. By focusing on smart organizational features and a “less is more” design language, Kapr has built a loyal community of travelers and creators who appreciate the brand’s commitment to quality over quantity.

THE CHALLENGE

Growing wholesale volume without a proper portal 

KAPR sees wholesale as an opportunity to extend its expert-driven brand beyond products and into long-term partnerships with professional barbers and salons. 

While product quality is already proven, the challenge lies in delivering a wholesale experience that reflects the same level of professionalism and trust, despite operating on a Shopify plan without native B2B functionality. It was hard to find an alternative Shopify B2B solution that offers a full stack of core features, and also be able to adapt to increasingly complex buyer requests.

Many B2B apps only resolve one specific issue. Then the team will have to download another app for another problem. That’s a massive hurdle. 

Wholesale operations should be centralized in one admin, just like what Shopify offered the DTC side.

THE SOLUTION

The solution: Give B2B buyers a simple and intuitive portal

KAPR use B2B apps from BSS Commerce.

USE CASE – 01

A flexible wholesale solution that adapts as complexity grows

BSS B2B Solution acted as core B2B infrastructure. Value did not come from one standout feature, but the consistency across all configurations. 

Instead of stitching together multiple disconnected apps, KAPR gained one coherent system where pricing logic, buyer access, and ordering conditions worked in sync.

As buyer groups expanded and ordering patterns diversified, requirements became more nuanced. BSS B2B Solution handled that shift without forcing rework or custom development. KAPR can include advanced fields in their registration form, enable automatic email workflows that significantly reduce onboarding process, and add new pricing rules that won’t contradict each other.

USE CASE – 02

Quick ordering and RFQ to better maintain regular wholesale clients

BSS B2B Quote addressed a different friction point: self-service bulk ordering and request-for-quotes. 

Wholesale buyers, especially those who have bought from the brand regularly, often arrive with purchase lists ready. Without a dedicated interface, browsing product pages and input their quantities again every time is a huge hurdle. 

“We use the BSS B2B Quote app to streamline our wholesale process. It’s ideal for business clients to either place larger orders quickly via a simple form or request a quote, saving us significant manual work.” – KAPR responded. 

Repeat buyers could input SKUs, quantities, and submit orders in minutes. New buyers or negotiated accounts could request quotes through structured flows rather than open-ended emails.

THE IMPACT

How BSS B2B Suite continues to drive KAPR’s wholesale growth

Wholesale operations did not stop evolving once systems went live. BSS B2B apps continued to help KAPR achieve important wholesale growth. 

Here are some key impacts:

  • Unified B2B operations: Wholesale processes are managed in a simple dashboard and perform just like Shopify native. 
  • Smoother buyer journey: New buyers go through a structured onboarding process, while repeat buyers can place bulk orders quickly. 
  • Lower operational load: Teams spend less time creating manual orders or sending emails.
  • Focus on scaling: Wholesale workflows run reliably without constant oversight, directing team efforts to marketing and branding. 

Furthermore, KAPR doesn’t need to do it all alone.

“The BSS support team has been incredibly helpful with setup and adjustments. Their expertise and fast response time make this app standout.” – KAPR team shared. 

Our blog is supported by commissions earned from affiliates. Read our Affiliate Disclosure .

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