THE STORY
DermaplanePro is a US-based professional skincare brand specializing in dermaplaning education, medical-grade tools, and treatment products for licensed professionals.
As a premium professional skincare brand, DermaplanePro requires strict buyer qualification and access. By adding specialized BSS B2B Suite, DermaplanePro enabled verified onboarding, locked B2B storefronts, and a streamlined wholesale experience that aligned with their commitment to professional excellence.
THE CHALLENGE
Secure B2B-only storefront with qualified customer accounts
DermaplanePro worried less about traffic volume and more about who was actually seeing their wholesale content.
Without tight controls, anyone could access product pages, share URLs, or attempt checkout. Questions kept coming up internally:
- How do we verify potential partners from the registration form?
- How do we keep trade-only pages out of Google search results?
- How do we stop unapproved buyers from reaching checkout?
- How do we connect these data to existing systems without manual work?
Each question revealed a deeper gap. Even with Shopify Plus’s native B2B features, merchants still faced limitations around gated storefront access and qualified onboarding that could not be solved out of the box.
USE CASE – 01
Reducing approval delays by collecting tax and business credentials in registration form
As an enterprise-level brand expanded into other international markets, Dermaplane Pro ran into a familiar problem: B2B onboarding was slow due to lengthy review process.
Every new wholesale account required critical credentials before approval — resale certificates and for Tax ID for tax exempt accounts. Sales and operations teams spent days verifying information through email threads, manually verifying tax IDs, and configuring accounts one by one before buyers could even place their first order.
Now, DermaplanePro used BSS B2B Solution as the foundation to streamline wholesale customer accounts verification.
Wholesale applicants were required to complete a structured registration form before approval, capturing tax IDs, business credentials, and market-specific information in one step. A built-in tax ID checker flagged invalid entries immediately, preventing unqualified buyers from entering the review queue.
Once submitted, the system automatically notified internal teams and tagged approved buyers as B2B customers, enabling access control rules for pricing, storefront visibility, and checkout logic — without manual setup.
With registration friction removed and tax workflows automated, the brand reduced approval cycles, eliminated back-and-forth emails, and enabled faster, compliant expansion across international B2B markets.
USE CASE – 02
Full protection for private trade content and checkout
To protect wholesale content, DermaplanePro added BSS B2B Lock as the final security layer, they used key features:
- Hide content based on customer tags
- Hide ‘Add to cart’
- Lock checkout based customer tags
B2B Lock enforced access rules at storefront and checkout level. Only approved wholesale accounts could view protected content (products, variants, collections, URLs, etc) and only approved buyers could reach checkout.
Search visibility was addressed at the same time. Trade-only pages stayed hidden from Google, preventing unintended exposure of wholesale assortments and pricing to public traffic.
Access reports & analytics added another layer of clarity. The team could see when blocked visitors attempted entry, which helped fine-tune rules to optimize user experiences.
USE CASE – 03
Dedicated portal for quick ordering with analytics
The brand implemented Quick Order pages with minimal configuration beyond:
- Visual alignment with their branding
- Product filters to help customers find products and check availability.
This kept the experience simple for buyers while supporting efficient bulk ordering.
The key value came from the built-in Quick Order analytics. By tracking metrics such as active users and total page visits over defined periods, the team gained clear insight into how frequently wholesale customers relied on Quick Order pages and how usage changed over time.
This allowed the brand to validate feature adoption, refine product presentation, and prioritize inventory shown in Quick Order layouts based on real customer behavior rather than assumptions.
THE IMPACT
Structured B2B procedure that pays off
Once BSS B2B Suite were in place, every wholesale account entered the system through a professional pipeline, aligning with DermaplanePro’s commitment to high-quality distribution.
Key achievements include:
- No spam registrations through locked storefront access
- More effective account approvals using structured business verification
- Consistent buyer experience where approved accounts always see correct products, pricing, and checkout flows
- Reduced manual work through public API connections with external systems
Overall, DermaplanePro established a safe wholesale route built for scalability rather than short-term fixes.
