THE STORY
KAPR: Dutch grooming brand built on salon expertise
KAPR is a Dutch men’s grooming and haircare brand built on professional salon expertise. Founded by master stylist Marc, drawing from years of experience at De Herenkapper, and commercial strategist Dion, KAPR was created to replace “empty marketing promises” with high-performance products that actually work.
Every formula is developed and produced in the Netherlands and tested by trainers at the Herenkapper Academy. The range covers hair styling, shampoos and beard care, and KAPR PRO serves barbers and salons.
THE CHALLENGE
Growing wholesale volume without a proper portal
KAPR sees wholesale as an opportunity to extend its expert-driven brand beyond products and into long-term partnerships with professional barbers and salons.
While product quality is already proven, the challenge lies in delivering a wholesale experience that reflects the same level of professionalism and trust, despite operating on a Shopify plan without native B2B functionality. It was hard to find an alternative Shopify B2B solution that offers a full stack of core features, and also be able to adapt to increasingly complex buyer requests.
Many B2B apps only resolve one specific issue. Then the team will have to download another app for another problem. That’s a massive hurdle.
Wholesale operations should be centralized in one admin, just like what Shopify offered the DTC side.
THE SOLUTION
The solution: Give B2B buyers a simple and intuitive portal
KAPR use B2B apps from BSS B2B Solutions.
USE CASE – 01
A flexible wholesale solution that adapts as complexity grows
BSS B2B Solution acted as core B2B infrastructure. Value did not come from one standout feature, but the consistency across all configurations.
Instead of stitching together multiple disconnected apps, KAPR gained one coherent system where pricing logic, buyer access, and ordering conditions worked in sync.
As buyer groups expanded and ordering patterns diversified, requirements became more nuanced. BSS B2B Solution handled that shift without forcing rework or custom development. KAPR can include advanced fields in their registration form, enable automatic email workflows that significantly reduce onboarding process, and add new pricing rules that won’t contradict each other.
USE CASE – 02
Quick ordering and RFQ to better maintain regular wholesale clients
BSS B2B Quote addressed a different friction point: self-service bulk ordering and request-for-quotes.
Wholesale buyers, especially those who have bought from the brand regularly, often arrive with purchase lists ready. Without a dedicated interface, browsing product pages and input their quantities again every time is a huge hurdle.
“We use the BSS B2B Quote app to streamline our wholesale process. It’s ideal for business clients to either place larger orders quickly via a simple form or request a quote, saving us significant manual work.” – KAPR responded.
Repeat buyers could input SKUs, quantities, and submit orders in minutes. New buyers or negotiated accounts could request quotes through structured flows rather than open-ended emails.
THE IMPACT
How BSS B2B Solutions continues to drive KAPR’s wholesale growth
Wholesale operations did not stop evolving once systems went live. BSS B2B apps continued to help KAPR achieve important wholesale growth.
Here are some key impacts:
- Unified B2B operations: Wholesale processes are managed in a simple dashboard and perform just like Shopify native.
- Smoother buyer journey: New buyers go through a structured onboarding process, while repeat buyers can place bulk orders quickly.
- Lower operational load: Teams spend less time creating manual orders or sending emails.
- Focus on scaling: Wholesale workflows run reliably without constant oversight, directing team efforts to marketing and branding.
Furthermore, KAPR doesn’t need to do it all alone.
“The BSS support team has been incredibly helpful with setup and adjustments. Their expertise and fast response time make this app standout.” – KAPR team shared.
