“I now have a fully operational wholesale portal and a team to assist me with any future questions or issues.” – shared AXESSI.
AXESSI is an Australian clothing and accessories brand with a strong DTC presence. In 2023, they made the strategic expansion by targeting wholesale buyers.
Instead of launching a separate storefront, the owner adopted two complementary BSS B2B apps to support wholesale onboarding, specific pricing rules, and streamlined ordering within one Shopify store.
Key results include:
- More than tripled wholesale revenue share from 2% to 12%
- Maintained both DTC and B2B operations in one storefront
- Ensured site performance across devices for showrooms and trade fairs
By aligning wholesale workflows with how apparel buyers actually order, supported by responsive technical assistance, wholesale became a scalable revenue channel for AXESSI.
The challenge: Lack of a proper portal for wholesale buyers
AXESSI wanted to give wholesale buyers dedicated accounts that unlocked pricing inside the same storefront, without affecting retail shoppers.
This gap became most visible at trade fairs. Potential stockists often needed to check pricing or place orders quickly while conversations were active. Without a system that supported fast price visibility and on-the-spot ordering, those interactions stalled.
AXESSI saw a clear opportunity: create a wholesale experience that worked within one store, supported quick checks and ordering in live selling environments, and allowed wholesale demand to convert into revenue rather than remain informal interest.
The solution: Fully functional B2B portal in current Shopify store
AXESSI uses BSS B2B Suite
Separating the B2B experience from DTC storefront
“I looked around at several apps that could give me the functions I required for a wholesale pricing solution. I settled on this app as it had the most flexible functions.” – talked about BSS B2B Solution.
From the start, AXESSI knew wholesale could not run on add-ons stitched together over time. Fashion wholesale purchasings move fast, often ordering under pressure, and any friction around pricing or terms breaks trust immediately. Thus, the brand focused on designing a wholesale experience that worked end to end inside one storefront.
Only wholesale buyers can select these products with special pricing
By using the BSS B2B Solution, AXESSI was able to give approved wholesale buyers immediate access to a dedicated B2B portal. Once logged in, buyers will only see products available for wholesale or bulk ordering, with correct pricing rules.
Resolving issues and testing new ideas with the support team
Wholesale systems grow complex quickly. Apparel catalogs expand. Pricing rules evolve. Shipping thresholds shift as order volumes increase. Technical issues surface, often where theme code, scripts, or third-party integrations intersect.
Rather than leaving internal teams to troubleshoot code conflicts or performance slowdowns, BSS Commerce’s technical support stepped in as a partner. Assistance covered:
- custom B2B portal formatting
- theme code installation
- site speed optimization
“When there is a lot of function, complexity can be an issue and it did take me a little while to figure it out, but I got there. The customer service and responsiveness of the BSS team are outstanding.”
Streamlining the ordering process for regular customers
Wholesale apparel buyers rarely browse. Buyers arrive with SKU lists, reorder sheets, or previous season references. Consumer navigation flows slow this process, similar to asking warehouse staff to shop through retail aisles.
Quick order functionality addressed this mismatch.
Buyers placed multi-SKU, multi-variant orders from one interface. Size runs became simple numeric inputs rather than repeated clicks. Seasonal replenishment took minutes rather than half an hour.
“I required some assistance formatting my main portal information page and that was provided willingly and promptly. The portal integrates well with the BSS B2B Solution app, and I look forward to exploring the many other features of the portal in the future.” – said about the BSS B2B Quote app.
BSS B2B Suite’s impact on AXESSI’s wholesale operations
BSS B2B Suite has transformed how AXESSI runs wholesale day to day. The impact showed up not only in customer conversion and increased B2B revenue, but also in how confidently the team could scale wholesale without adding operational strain.
Here’s what changed:
- Faster ordering: Wholesale buyers can check pricing and place orders immediately, including during trade fairs, instead of waiting for follow-up emails
- Clear pricing execution: Negotiated pricing, tax handling, and shipping logic apply automatically, reducing clarification requests
- Less errors: BSS team can support wholesale growth without worrying about system breakage or hidden complexity
- Scale without friction: The app’s high level of customization allows the AXESSI team to easily expand their wholesale logic and volume.
“One overarching theme was the prompt communication and willingness to help, fix, and explain anything I needed. It’s not the cheapest solution, but it’s packed with functions that have given me some more ideas about how I can improve my store. I definitely recommend it.” – AXESSI concluded.
