10 Best Etsy Alternatives For Sellers For 2025

Etsy is undeniably one of the largest markets where you can sell handmade and vintage goods. It provides ease of up and running, yet it also has many drawbacks, such as very high competition, listing and transaction fees, and sudden account suspension.

This guide provides an overview of the top 10 Etsy alternatives for sellers that include marketplaces, ecommerce platforms and website builders for sellers. These platform alternatives would help the seller to find the appropriate platforms for business growth through enhanced store control.

Why You Might Need a Different Platform Than Etsy

Etsy may yet be an old marketplace, but it does not make it any less necessary for merchants to look into other alternatives for

• Limited branding control: Etsy has a forced layout across all storefronts, limiting your ability to derive a truly unique brand and customer experience.
• Very high competition: Overpopulated by tons of sellers, it makes anything difficult so that the product can be noticed, mostly when you’re just getting started.
• Fees: Listing and transaction fees at Etsy may gradually deplete your overall profit margins, especially for low-priced items or if you’re a high-volume seller.
• Expand Your Sales Channels: A customer should not be tied to a single platform because it would limit his growth potential in case he is looking to expand and diversify his sales channels to reach a wider market.
• Desire for Own Website: Growth in the business later requires more control and ownership over the online presence, which the marketplace setup does not justify or allow in totality.

Top 10 Alternatives To Etsy For Sellers

#1. Shopify

Shopify is one of the most powerful Etsy alternatives for any seller who would prefer to drive every aspect of their online store under their complete control. With Shopify, you can create a standalone website, customize your storefront to your preferences, and enjoy the complete management of every business process from one platform.

Pros:

• Custom store design entirely according to your brand’s specifications
• Scalable features for growing companies
• Wide range of ecommerce tools including POS, automation, and digital product support
• Access thousands of third-party apps for additional functionality

Cons:

• Heavy reliance on third-party apps (most with additional fees)
• The drag-and-drop editor could be better
• Limited blogging features

Fees:

• Shopify Starter: $5/month (no standalone store)
• Basic Shopify: $29/month
• Shopify: $79/month
• Advanced Shopify: $299/month
• Shopify Plus: From $2,000/month (enterprise level)
• 3-day free trial available

>> Don’t miss the Shopify trial 3 months for $1 deal 

Ideal For: Sellers who want a professional, branded website and are willing to invest in marketing, scalability, and total personal control of their store.

#2. Amazon Handmade

Amazon Handmade is the dedicated marketplace for handcrafted products on Amazon that makes it an even better alternative to Etsy for artisans because they reach the richest global market possible.

Pros:

• Access to Amazon’s huge customer base
• Capable of selling worldwide
• Listings never expire
• Options for fulfillment and advertising available on Amazon

Cons:

• Very competitive; will cost you to compete with mass-produced alternatives
• Application and approval restrictions are very careful.
• The storefront is restricted in its customization.
• The 15% referral fee on each sale detracts from margins.

Fees:

• Professional Seller Account: $39.99/month (waived if only selling Handmade items)
• Referral Fee: 15% per transaction
• No listing fees for Handmade products

Ideal For: Sellers focused on handmade items who want access to millions of potential buyers and are fine with the marketplace rules and fees.

#3. Big Cartel

Big Cartel is a very feasible storefront for independent artists and makers with a small product catalog. It is considered a simple-to-use site builder with basic tools of ecommerce that make it one of the best Etsy alternatives for those sole sellers embarking on the journey.

Pros:

• There is a free plan to sell up to five products.
• Easy setup with customizable themes.
• Has marketing tools, discounts, and promo options.
• No hidden fees.

Cons:

• Lacks features compared to advanced platforms.
• Has a smaller audience.
• Not the best for large or fast-growing stores.

Fees:

• Free Plan: Up to 5 products
• $9.99/month: Up to 50 products
• $19.99/month: Up to 500 products
• No listing or transaction fees

Ideal For:

Independent artists or creators with a small product range who want a straightforward, affordable way to sell online.

#4. Squarespace

Squarespace is a website builder with beautifully designed templates and police shed content tools, making it an interesting alternate platform for creative sellers shifting from Etsy to an independent online store.

Pros:

• Gorgeous templates suited for creative brands.
• An easy-to-use drag-and-drop editor.
• Built-in blogging, SEO, and analytics tools.
• Inventory syncing with Etsy.

Cons:

• Lacks more in-depth ecommerce features compared to specific platforms.
• Relatively fewer third-party integrations.
• Advanced commerce tools are available only on higher-tier plans.

Fees:

• Personal: $23/month—no eCommerce support
• Business: $33/month—Includes eCommerce with 3% transaction fee
• Basic Commerce: $36/month—No Squarespace transaction fees, POS features
• Advanced Commerce: $65/month—Includes abandoned cart recovery and more advanced tools
• 14-day free trial available

Ideal For: Creative sellers and artists who appreciate aesthetics while seeking to easily create a professional-looking website to showcase and sell their work.

#5. Redbubble

Redbubble is a print-on-demand marketplace for artists and designers wishing to monetize their creativity while never interfering with production and shipping. This is for those desiring something less hands-on.

Pros:

• No investments or inventory management upfront.
• Printing, shipping, and customer service are handled.
• International, with fulfillment around the globe.
• An easy setup for design upload and sales.

Cons:

• Limited control over branding and storefront.
• Becomes highly competitive.
• An artist solely depends on the traffic provided.

Fees:

• No investment upfront will be required.
• Pays the royalty to the artist (20%-60% of retail price).
• A tiered account system (standard, premium, pro)—eligibility based on activity and sales.

Ideal For: For designers or illustrators or digital artists wanting to merchandise their art without dealing with logistics.

#6. Wix

Wix is one of the most loved website builders, which is basically for beginners to create stores that look professional without knowing how to code. With different editors and hundreds of templates, Wix can be another versatile Etsy alternative for those wanting to run their stores independently.

Pros:

• Easy-to-use drag-and-drop editor
• Packed with built-in eCommerce tools
• Offers AI-assisted design (Wix ADI) and code-level editing (Velo)
• Thousands of apps for added functionality, including dropshipping and marketing
• All eCommerce plans include abandoned cart recovery

Cons:

• Some payment options are country-restricted
• Mobile performance and site speed can be inconsistent
• Advanced SEO and marketing tools require a separate Ascend subscription

Fees:

• eCommerce plans from $34 to $64/month
• Optional Ascend plans for marketing tools from $0 to $59/month

Ideal For: Entrepreneurs and creatives looking for an all-in-one platform to build a beautiful, functional store without coding — especially those who want to manage everything from one dashboard.

#7. Bonanza

Bonanza is a low-cost, easy-to-manage ecommerce marketplace. Unlike Etsy, it focuses on lower operational fees and built-in marketing tools. Primarily focused on unique items, it provides sellers with basic storefront-building tools.

Pros:

• No listing fees with very low transaction fees
• Import listings from platforms like Etsy, eBay, and Amazon
• Built-in marketing tools, including abandoned cart recovery
• Increased visibility through Google Shopping and eBay

Cons:

• Minimal customization and design flexibility
• Traffic is not as much as other major marketplaces
• Buyers frequently expect price negotiations

Fees:

• Free to list
• Transaction Fee: $0.50 + 3.5% of the item price
• Membership Plan: $25/month for additional tools and features

Ideal For: Sellers of unique or niche-sourced products are looking for low overhead, simple startup, and built-in marketing with little competition and no high upfront costs.

#8. eBay

As one of the oldest and most recognized online marketplaces, eBay provides the seller with the flexibility to use both auction and fixed-price modes for selling products. Thus, it can be a viable alternative for creatives or sellers willing to reach such huge audiences and product diversification.

Pros:

• Huge customer base and high traffic volume
• Flexible selling options: auction or “Buy It Now”
• User-friendly platform on mobile for all management work
• Options for dropshipping and print-on-demand integration

Cons:

• Minimum branding and customization options
• Facing competition from multiple similar listings
• Very complex fee structure along with frequent account suspension for not adhering to its policies

Fees:

• Starter Store: $7.95/month
• Basic Store: $27.95/month
• Premium Store: $74.95/month
• Anchor Store: $349.95/month
• Enterprise: $2,999.95/year

Additional Fees:

• Insertion Fee: $0.35 per listing
• Final Value Fee: Usually 12.9% to 15% per sale

Ideal For: For established sellers with larger inventories or the ones who want to scale up their businesses fast, take advantage of eBay being wide open and with flexible selling formats.

#9. WooCommerce

WooCommerce is a powerful open-source plug-in for WordPress that turns any website into a fully customizable online store. Thus, it suits sellers who want full control over their ecommerce presence without a monthly fee.

Pros:

• Store and data property
• Fully customizable, with thousands of themes and plugins
• Works with a wide range of payment gateways, including WooCommerce Payments
• No monthly platform fees whatsoever

Cons:

• Takes a lot of time for a beginner to get a grasp on it
• Separate hosting and domain set up are needed
• Hidden costs arise as a result of premium plugins, themes, and ongoing maintenance

Fees:

• WooCommerce plugin: Free
• Web Hosting: From $1.99/month
• Domain Name: From $0.99/year
• Premium Themes: From $24/year
• Plugins: Many are free, but advanced features may require one-time or subscription fees

Ideal For: Sellers with a tad bit of tech savvy (or who are willing to learn) that want to build and scale their own eCommerce store, keeping it as flexible as possible and having no platform fees.

#10. BigCommerce

BigCommerce is a robust ecommerce platform and also the most powerful Etsy alternative for users who are particularly inclined towards top scaling. Although it may be known mostly by people in big business, it has plans that are richly feature-like for small-to-mid-sized vendors who are willing to grow their own stores.

Pros:

• Offering all plans with advanced ecommerce tools
• Supports more than 65 payment gateways
• Unlimited products and sales channels (Amazon, eBay, social)
• Growth scalability for stores increasing high

Cons:

• Plan upgrades as sales grow
• Very easy to go through the theme library and no filters
• Variability in site performance and theme quality

Fees:

• Plans range from $29.95 to $299.95/month
• Enterprise: Custom pricing
• Premium themes: $150–$399 (one-time fee)

Ideal For:

For growing businesses and established sellers in need of powerful tools, multi-channel support and scalability without having to move platforms later.

How To Choose An Etsy Alternative

With so many options out there, the best Etsy alternative comes down to your product type, budget, and how much control you want over your online store. Here’s what to consider:

• Product type: Selling handmade goods? A marketplace might work. Digital downloads or print-on-demand? You’ll need features like fulfillment and automation—something Shopify handles very well.
• Budget: Free platforms can be limiting. Paid options like Shopify offer more tools, control, and scalability, starting at $29/month.
• Control: Want full branding freedom? Shopify lets you design your entire storefront. Marketplaces are easier to set up but far less customizable.
• Ease of use: Shopify balances power with simplicity, making it great for sellers at any experience level.
• Scalability: Choose a platform that could develop with you. Shopify supports everything from single-product shops to full-scale ecommerce businesses.

FAQs – Etsy Alternatives For Sellers

Final Thought

The ecommerce world is full of opportunities, and exploring the right Etsy alternatives for sellers can help you grow your brand, reduce platform dependency, and reach more customers. Whether you’re after a free option or a fully customizable store, the best choice depends on your goals and products.

If you’re ready to take your business further, BSS Commerce is here to support your journey—from building to optimizing your online store—so you can thrive beyond Etsy.

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