Industries
Each industry page starts from stores that already sell wholesale on Shopify in that industry. It names the buyer groups they serve, the problems that come up, the pricing, access, tax and ordering setup, and links to the customer stories. We publish an industry only when we have real stories to cite.
Salon and retailer pricing, professional-only products, VAT display and reorders for beauty, hair and skincare brands, with five customer stories.
Built from 5 customer stories, 5 use cases
Read the cosmetics and beauty guideMore industries are added as we collect customer stories for them. Not on the list? The use case library has setups by feature, and the Shopify B2B guide covers the basics.
Who buys wholesale in the industry and what each group expects from a Shopify store.
Where Shopify's native B2B is enough and where a BSS app adds something, with a link to the sourced comparison.
Only facts the merchant's own story states, with a link to read the full story.
Ordered steps and the use cases that show each step with screenshots.
Every industry setup is built from the same six parts. Each has its own hub with guides, use cases and setup docs.
