Consumers can see wholesale
MVT Fashion considered restricting the whole site to B2B customers so business buyers get a dedicated environment.
Industry: apparel and fashion
Shopify Wholesale for Apparel and Fashion Brands
An apparel or fashion brand can add a wholesale channel to its Shopify store by approving retailers through a registration form, tagging them, giving each group its own price and order minimum, and keeping wholesale access separate from the consumer store. Shopify's native B2B covers companies, catalogs and payment terms. BSS B2B Solution adds tag-based pricing, applications, order limits and tax exemption, BSS B2B Lock gates the store or parts of it, and BSS B2B Quote adds Quick Order and a variant table for size runs. MVT Fashion, Dragonfly Sportswear, AXESSI and Pan World Brands run this kind of setup.
Install BSS B2B Solution See pricing BSS B2B Solution has a 14-day free trial on paid plans. 4.9 out of 5 from 1,187 reviews on the Shopify App Store (as of October 4, 2026).
Common wholesale models in apparel and fashion
AXESSI added wholesale to a strong consumer business in 2023, MVT Fashion is a B2B platform for fashion retailers, Dragonfly Sportswear extended its in-house production to B2B businesses, and Pan World Brands distributes several brands.
| Model | What buyers expect | What you set up |
|---|---|---|
| Brand to boutiques and retailers | Wholesale prices, minimums and quick ordering by size. | Registration form, tags, Custom Pricing, Order Limits, Quick Order. |
| Multi-brand distributor | Different prices per brand and per customer. | Price rules attached to approved accounts, Price List. |
| Cross-border B2B | Prices without VAT, exports to third countries. | Tax Exempt, Net Terms, tag-based prices. |
| Wholesale-only site | Nothing visible until they are approved. | Force login, registration, Lock on the entire store. |
Pain points for apparel wholesale on Shopify
These problems come up again and again. Each maps to a setup further down.
Size runs take too many clicks
AXESSI notes that wholesale buyers arrive with SKU lists and want numeric inputs for size runs.
Trade fair speed
AXESSI's buyers needed to check prices and order while a conversation was active, and orders stalled without it.
Minimum order quantities
Dragonfly Sportswear's review says support worked for weeks on a specific minimum order feature.
VAT, exports and exemptions
Dragonfly stressed tax exemptions, exports to third countries and VAT and non-VAT transactions.
Native Shopify B2B or BSS apps: what apparel brands usually need
Native B2B is included on Basic, Grow, Advanced and Plus, so start there. Every native claim is sourced on our native vs BSS comparison.
| Need | Shopify native B2B | With BSS apps |
|---|---|---|
| Price groups | Catalogs per B2B market, up to 3 active on Basic, Grow and Advanced. Plus has no cap. | Custom Pricing by tag or named customer. Price List (Platinum plan) for more groups.Hub: wholesale pricing |
| Applications | Company account requests through Shopify Forms. | Registration form with a live tax ID check, approval and a tag on approval.Hub: customer onboarding |
| Wholesale-only access | Not described on Shopify's B2B pages. Shopify points to apps to lock parts of a store. | BSS B2B Lock locks the entire store, prices, products or pages by tag or login. Checkout lock on Shopify Plus.Hub: access control |
| VAT and exemptions | A tax ID and exemption setting per company location. | Tax Exempt from the cart page (Advanced plan and up), live tax ID checks.Hub: tax and compliance |
| Minimums | Quantity rules and up to 10 price breaks per variant. | Order Limits for minimum quantity or amount (Advanced plan and up), by tag.Hub: order rules and terms |
| Size-run ordering | A quick order list. No quote workflow. | BSS B2B Quote: Quick Order, CSV upload and a Variant Table on the product page (Business plan and up).Hub: quick order and RFQ |
BSS B2B Solution is free on development stores and has a 14-day free trial on paid plans, so you can build the setup below before you charge anyone.
Get BSS B2B SolutionPlans follow the Shopify App Store listings as of October 4, 2026. Check the listing before you install.
A wholesale-only store or a gated section
Five jobs cover most apparel wholesale stores.
MVT Fashion used a registration form and Force Login so only authenticated B2B customers see the site, and BSS redesigned the locked page. AXESSI gives approved wholesale buyers a portal inside the same storefront that shows only wholesale products at the right prices.
BSS B2B Lock can lock the entire store, prices and Add to cart, products, collections, variants or pages, by tag or login (lock the entire store). For a line sheet or preorder, a secret link lets anyone with the link in. It does not hide the page from search unless you set noindex. The checkout lock works on Shopify Plus only.
Want wholesale hidden from consumers? BSS B2B Lock locks the store or parts of it by tag and has a free plan.
Applications for retailers and stockists
Pan World Brands uses a customizable registration form whose required fields capture business credentials and purchasing intent, instead of email follow-ups to confirm basics. MVT Fashion had BSS restyle its form and fix a problem where it did not appear on the storefront.
A tax ID field is checked live for EU VAT, UK VAT, Australian ABN and India GST (US EIN is on the Platinum plan). The check is not a legal verification, so review each application. See registration form with approval.
Retailer prices, discounts and suggested retail
Dragonfly Sportswear built price lists for wholesale customers on tagging. Pan World Brands attaches pricing rules to approved accounts, and discounts apply from the same customer logic, which removed the need for extra discount apps (price by tag).
Show the suggested retail price beside the wholesale price so a retailer sees its margin (MSRP, compare-at and wholesale price). A Price List needs the Platinum plan and wins over Custom Pricing on the same variant.
Size runs, minimums and reorders
AXESSI added Quick Order so buyers place multi-SKU, multi-variant orders from one screen, and says seasonal replenishment takes minutes rather than half an hour. The Variant Table in BSS B2B Quote (Business plan and up) shows every size and color with its own quantity field on the product page. Quick Order also takes CSV or XLSX files.
Dragonfly Sportswear lists Order Limits and Quick Order among its features, and praises a simple B2B portal catalog. Order Limits run on storefront scripts, so a direct checkout link can bypass them (minimum order quantity).
Buyers ordering size runs by hand? BSS B2B Quote adds Quick Order, CSV upload and a Variant Table.
VAT, exports and payment terms
Dragonfly Sportswear ships from the EU to over 80 countries and lists tax exemptions, exports to third countries and VAT and non-VAT transactions among its needs. Tax Exempt takes a tax ID on the cart page and creates a tax-exempt draft order (Advanced or Platinum plan). A direct checkout link is taxed as usual.
Net Terms lets selected customers pay later and creates a draft order. It has no credit limits. This is not tax advice, so confirm with your accountant.
ExampleFour buyer groups at an apparel brand
The numbers are illustrative, not results from a real store. A brand sells a T-shirt at a retail price of 40.00 with tax added at checkout.
| Buyer group | Tag | Price they see | Order rules | Access |
|---|---|---|---|---|
| Consumer | None | 40.00 | None | Public store |
| Boutique retailer | retailer | 50% off: 20.00, and 19.00 from 100 units with a 5% break | Minimum 24 units, Net 30 | Wholesale store after approval |
| Export distributor | distributor | A Price List price of 17.50 (Platinum plan) | Quantity breaks, Tax Exempt with a valid VAT ID in the cart | Wholesale store after approval |
| Preview buyer | None | Line sheet only | None | Secret link to a private collection |
Custom Pricing prices the boutique and a Price List prices the distributor. The quantity break comes off the boutique price: 5% off 20.00 is 19.00. Order Limits hold the 24-unit minimum.
Case studies from apparel and fashion brands
The apparel, sportswear and workwear stories in our customer library. Results are the merchants' own reports, and yours will differ.
MVT Fashion
Fashion, United States
A B2B platform for fashion retailers in Ontario, California. It uses a registration form and Force Login to restrict the site to approved buyers, with a restyled form and locked page.
Reports a B2B-only site with a registration flow and a 5-star review for support.
Read the MVT Fashion storyDragonfly Sportswear
Sportswear, Czech Republic
An EU brand shipping to over 80 countries that moved from a custom e-commerce system to Shopify. It uses Custom Pricing, Tax-exempt, Order Limits, Quick Order and a portal with Net 30.
Reports B2B at 16% of total turnover within the first year.
Read the Dragonfly Sportswear storyAXESSI
Clothing and accessories, Australia
A consumer brand that added wholesale in 2023 in one storefront, using BSS B2B Solution and BSS B2B Quote for onboarding, pricing and Quick Order, including at trade fairs.
Reports wholesale rising from 2% to 12% of revenue.
Read the AXESSI storyPan World Brands
Sports apparel and workwear distribution
A distributor of licensed and in-house brands running wholesale on Shopify Basic, with pricing and discounts in one admin and a structured registration form.
Reports pricing, access, discounts and tax logic in one interface.
Read the Pan World Brands storyApparel wholesale setup checklist
Work through these in order. Each step builds on the one before it.
Map your buyer groups
List boutiques, stockists, distributors and consumers, with a tag for each.
Choose the access model
Pick a wholesale-only store, a gated section or hidden prices, and set Lock rules.
Write the application
Build the registration form with a tax ID field. Decide who approves.
Set prices
Add a Custom Pricing rule per tag, quantity breaks, and a Price List for exporters.
Set minimums
Add Order Limits by tag and test on a development store.
Make size runs easy
Turn on Quick Order and add the Variant Table to the product template.
Plan for VAT and terms
Add Tax Exempt for eligible buyers and Net Terms for approved accounts.
Test as each buyer
Check a guest, a consumer, a pending applicant and an approved retailer, on mobile too.
Use cases for apparel and fashion brands
Worked examples with steps and screenshots. The first group is tagged apparel and fashion in our use case library. Browse all use cases.
Show MSRP, Compare-at and Wholesale Price Together
Retailers want to see their margin against the suggested retail price. Choose how Custom Pricing shows the wholesale price beside the original or compare-at price, and how the checkout line displays the discount.
Explore use case: Show MSRP, Compare-at and Wholesale Price Together
Share a Private Collection With a Secret Link
Share a line sheet, preorder or private collection only through a secret link, with no customer accounts needed, using the Secret link lock in BSS B2B Lock.
Explore use case: Share a Private Collection With a Secret Link
Variant Matrix Order Form on the Product Page
Let fashion buyers enter quantities for every size and color in one table on the product page and add or quote them all in one action, using the Variant Table block in BSS B2B Quote.
Explore use case: Variant Matrix Order Form on the Product PageMore use cases apparel brands use
Set up apparel wholesale on your own Shopify store
BSS B2B Solution handles pricing, applications, order limits and tax exemption. Add BSS B2B Lock for wholesale-only access and BSS B2B Quote for Quick Order and size runs.
Also: BSS B2B Lock for wholesale-only access and BSS B2B Quote for Quick Order and size runs.
Frequently asked questions
Can I make my Shopify store wholesale-only?
Yes. BSS B2B Lock can lock the entire store so only logged-in customers with the right tag get in, as MVT Fashion does for its B2B buyers. Lock is not a licence check, so review each application.
How do I set different prices for boutiques and distributors?
Tag each group after you approve it and create a Custom Pricing rule per tag. A Price List on the Platinum plan keeps exact prices per group and wins on the same variant. Dragonfly Sportswear built its price lists on tags.
Can buyers order by size and color in one grid?
Yes. The Variant Table block in BSS B2B Quote (Business plan and up) gives every variant a quantity field on the product page, and Quick Order takes CSV or XLSX files. AXESSI reports that replenishment takes minutes rather than half an hour.
How do I set a minimum order for retailers?
Use Order Limits for a minimum quantity or amount by tag, on the Advanced plan or higher. A direct checkout link can bypass them, and Manual Orders does not apply them.
Can I share a line sheet or preorder with chosen buyers?
Yes. A secret link in BSS B2B Lock lets anyone holding the link open a private collection, with no accounts. Add noindex separately if you do not want search engines to list it.
How do I handle VAT and exports?
Tax Exempt lets a buyer enter a tax ID in the cart and creates a tax-exempt draft order (Advanced or Platinum plan). Dragonfly Sportswear lists exports to third countries among its needs. This is not tax advice.
How much do the BSS apps cost?
BSS B2B Solution is free on development stores and starts at $29 per month on paid plans, with a 14-day free trial on paid plans. BSS B2B Lock has a free plan and paid plans from $9.99 per month, with plan tiers that follow your Shopify plan. BSS B2B Quote is free on development stores and starts at $19 per month. Prices are from the Shopify App Store listings as of 2026-10-04 and can change, so check the listing before you install.
Guides, hubs and glossary
Wholesale pricing
Show business buyers their own prices with price lists, custom pricing and quantity breaks.
Customer onboarding
Turn applicants into approved wholesale buyers with registration forms, approval and customer tags.
Tax and compliance
Verify tax IDs, handle tax exemption and show prices with or without tax to the right buyers.
Access control
Hide prices from guests, gate wholesale catalogs and protect pages with passcodes.
Order rules and terms
Set minimum orders, case packs and net payment terms for wholesale buyers.
Quick order and RFQ
Give buyers quick order pages, CSV upload, reorder and request for quote.
Shopify B2B: the complete guide
Native B2B vs apps, and how the six hubs fit together.
Native B2B vs BSS B2B Solution
A sourced, feature-by-feature comparison, including where BSS trails.
Glossary
Line sheetMSRPKeystone pricingMOQPrice listCustomer tagGated catalogSecret linkQuick order formTax exemptionTax IDNet 30Pre-orderDistributor
Sources, method and update log
Case study facts come from the customer stories on this site, as published. Pan World Brands and Dragonfly Sportswear sell sportswear and workwear, included as apparel. Feature behavior follows our review of the BSS app code on October 3, 2026. We make the BSS apps. This page is not tax or legal advice, and the example numbers are illustrative.
Sources
- MVT Fashion case study, read . Registration form, Force Login, restyled form and locked page.
- Dragonfly Sportswear case study, read . Custom Pricing, Tax-exempt, Order Limits, Quick Order, Net 30, 16% of turnover.
- AXESSI case study, read . Wholesale in 2023, trade fairs, portal, Quick Order, 2% to 12% of revenue.
- Pan World Brands case study, read . Multi-brand distribution, pricing and discounts in one admin, registration form.
- Use case: variant matrix order form on the product page, read . Variant Table block steps.
- Shopify native B2B vs BSS B2B Solution, read . Every native Shopify B2B statement, with its sources.
Update log
- : First version, with four case studies and nine use case links.