Use Case
Hide Wholesale Prices From Guest Visitors
Prevent price leakage and protect your brand equity. Control visibility for guest users and unauthorized visitors with granular access control layers.
150,000+
B2B Stores Powered
150+
Countries & Regions
500+
Shopify Agency Partners
198+
Products, Apps & Extensions
the problem
Price Exposure Creates B2B Risks
When wholesale prices are visible to non-logged-in users or unauthorized guest visitors, it creates several critical operational and strategic risks
OUR SOLUTION
Hide Price & Add to Cart Module
BSS B2B Lock provides a granular access control layer that shields sensitive commercial data from the public eye. The feature enables merchants to hide specific elements such as prices or “Add to Cart” buttons
Example scenarios
Hybrid B2B/B2C stores where anyone can browse but only approved buyers see pricing.
Contract or wholesale pricing that should not appear publicly.
Compliance scenarios where prices must only show to specific regions or customer segments.
Target Sectors
Who Benefits Most from This Use Case?
This solution is designed for businesses where pricing is a competitive advantage or a protected secret, such as:
Companies with negotiated contracts that vary significantly by customer account.
Businesses that need to separate Bronze, Silver, and Gold tier pricing and product availability.
Manufacturers who must uphold Minimum Advertised Price policies in the public domain while offering wholesale rates privately.
benefits
Strategic Advantages
How Standard Quick Order Pages Impact Your Business
Prevents price scraping and preserves negotiation leverage.
Forces unidentified visitors to register or contact sales to access value.
Protections retail partners by keeping wholesale rates confidential.
Ensures users only see content and pricing relevant to their segment.
Revenue Protection & Pricing Control
Negotiation Leverage
Keeps contract-specific pricing confidential to maintain an advantage in high-value deals.
Margin Security
Prevents competitors from monitoring your price floor and undercutting your bulk rates.
Market Stability
Avoids a “race to the bottom” by keeping wholesale negotiations behind a secure login.
Brand Positioning & Channel Harmony
MSRP/MAP Compliance
Publicly displays retail-compliant pricing while offering wholesale rates privately.
Partner Retention
Protects the margins of your retail partners by ensuring they aren’t competing with your own wholesale site for public traffic.
Multiple Persona Management
Seamlessly serves different buyer types on a single site without diluting the brand for either.
Customer Experience & Lead Capture
Identified Traffic
Forces anonymous visitors to register, providing you with valuable contact data for your CRM.
Reduced Friction
Directs non-business guests to your retail site or retail partners, keeping your B2B support desk focused on high-value accounts.
USE CASES
How Does It Work?
Discover how you can hide wholesale prices in your storefront in 3 simple steps
1
Set Visibility Rules
Administrators define who sees what based on login status, customer tags (e.g., “VIP-Wholesale”), passcode or specific customer groups.
2
Apply Restrictions
Hide the price and “Add to Cart” button of All Products or a specific product/collection selection. Replace hidden prices with customized messages.
3
See the result
Approved visitors (logged in or tagged) see normal prices and the full purchase flow. Guests and blocked visitors see a placeholder message where the price normally appears.
case study
See the Impact in Practice
See the exact workflows our partners use to drive measurable growth
KAPR Haircare
“Providing our VIP partners with a curated, private portal changed the nature of our contracts. It’s no longer just a transaction; it’s a dedicated workspace that honors their specific needs and saves them hours of searching.”
0 %
higher retention rate among accounts using personalized portals.
Patek Packaging
“By stripping away the noise and presenting only the items relevant to their specific projects, we’ve enabled our long-term clients to restock in seconds. The accuracy and speed of these secure pages are unmatched.”
0 x
faster reordering speed for contract-specific inventory.
GreenTeaEveryday
“The ability to launch secure, project-based order pages has allowed us to scale our white-glove service without increasing our headcount. Our biggest clients now feel they have a bespoke storefront designed just for them.”
0 %
reduction in manual order coordination for high-value accounts.
get started
Our Resources
Explore our comprehensive ecosystem of learning materials and live support designed to help you master our suite at your own pace.
Read User guide
Master the features with step-by-step documentation.
View Demo store
See how our features function in a live storefront.
Book a Demo Session
100% adherence to customer-specific contracts.
Contact Us
Have a specific question? We’re here 24/7 to help.
Ready to Build a Wholesale Powerhouse on Shopify?
Visit our app listing to begin your setup, then let our team walk you through a personalized demo to ensure your success at scale.
