BSS B2B Solutions

Wholesale pricing

Shopify Wholesale Pricing: Price Lists, Custom Prices and Quantity Breaks

Shopify wholesale pricing means showing approved business buyers a different price from retail shoppers. You can do it with native catalogs, or with an app that applies price lists, custom prices and quantity breaks by customer tag. This hub explains the pricing models and links to step-by-step guides, use cases and docs.

  • By BSS B2B Solutions Editorial Team
  • Reviewed by Hoa Nguyen, Senior Marketer. Last reviewed
  • Last updated
Install BSS B2B Solution See pricing BSS B2B Solution has a 14-day free trial on paid plans. 4.9 out of 5 from 1,187 reviews on the Shopify App Store (as of October 4, 2026).

Key concepts

Price list

A set of prices for one customer group, usually a fixed price per product or variant.

Glossary: Price list

Custom pricing

A rule, such as a percentage off, applied to selected products for a tag, a customer or a company.

Glossary: Wholesale price

Volume pricing

Price tiers that drop as the quantity in the order goes up, also called quantity breaks.

Glossary: Volume pricing

Customer tag

A label on the customer account that rules use to decide who gets which price.

Glossary: Customer tag

Rule priority

When several rules match the same customer and product, a priority decides which one wins, so the price stays predictable.

Native Shopify catalogs vs BSS B2B Solution

They differ in limits and rule order.

RequirementShopify native B2BBSS B2B Solution
Price by buyer group Catalogs hold products, prices and quantity rules. Up to 3 active on Basic, Grow and Advanced. Plus: unlimited, and direct company catalogs.[1][2] Rules target logged-in customers, specific customers, customer tags or company locations (Advanced plan and up).Use case: price by customer tag
Quantity price breaks Up to 10 price breaks per product. The price then becomes fixed.[3] Volume Pricing tiers apply to the Price List or Custom Pricing price, not to retail.
Which price wins With several catalogs on one product, the lowest price displays.[2] Lowest Priority number (0 to 99) wins within a module. Modules chain in a fixed order.Use case: which rule wins

BSS B2B Solution is free on development stores, so you can test price rules before you pay.

Get BSS B2B Solution

Numbers in brackets point to the Shopify sources below.

Price lists, custom pricing and quantity breaks

What is the difference between a price list and custom pricing?

A price list holds fixed prices per variant for a group. Custom pricing is a rule, such as 20% off. In BSS B2B Solution a Price List wins on a variant.

How do quantity breaks work?

Volume pricing lowers the unit price as quantity rises, for example 5% off at 12 units. Shopify allows 10 price breaks per product.

BSS B2B Solution rule editor showing price adjustment types such as decrease in percentage with an amount of 20 percent
Choosing a price adjustment type (demo store).

Which price wins when rules overlap?

How do I give prices to one buyer group?

Target a rule at a customer tag, then tag the buyer. A registration form can add the tag on approval.

What does the Priority number do?

Each rule has a Priority from 0 to 99. The lowest number wins, and the older rule wins ties. It only decides between rules of the same module.

Product page on a demo store with a table of quantity breaks: buy 5 for 5 percent off, buy 11 for 8 percent off, buy 21 for 10 percent off
Quantity break table on a product page (demo store).

ExampleA Price List plus a volume tier

A fictional candle at $100.00 retail. Buyers tagged wholesale get a Price List price. Orders of 12 or more get a 5% tier.

StepWhat appliesUnit price
1. RetailVariant price.$100.00
2. Base pricePrice List sets $80.00. A 20% Custom Pricing rule also matches but is skipped.$80.00
3. Volume tier5% off the $80.00 base, not off $100.00.$76.00
4. Order of 1212 units at $76.00.$912.00

Illustrative numbers. See How Rule Priority Works.

Native catalogs or BSS B2B Solution?

Native is enough when

your buyers fit into companies and three or fewer catalogs cover your price levels.

Add the app when

you have more buyer groups than the cap, or want tag-based pricing and bulk rule import.

How wholesale pricing works in BSS B2B Solution

  1. Choose who gets the price

    Target logged-in customers, specific customers, tags or company locations.

    Price by tag

  2. Pick a pricing module

    Custom Pricing for a percentage off, a Price List for fixed prices.

    Price list per group

  3. Set the priority

    Give each rule a priority. The lowest number wins.

    Rule priority

  4. Layer quantity breaks

    Volume Pricing applies to the base price, not to retail.

    Combine both

  5. Import and test

    Import prices from a spreadsheet, then check the product page and cart as a tagged test buyer.

    CSV import

Source: How Rule Priority Works.

Build your first price rule on a development store, where BSS B2B Solution is free.

Get BSS B2B Solution

Common mistakes and limits

Check these before you promise a price.

Price Lists are not Shopify catalogs

The app manages them, so they do not appear on the Catalogs page.

Multi-currency is display only

Prices convert at Shopify's rate (Advanced and up). Checkout keeps your store currency.

Embed must be on

Prices show only when the app embed is active in your theme.

Guides on this topic

Customer stories

Use cases

Worked examples of wholesale pricing on Shopify. Browse all use cases.

The Customers card of a Custom Pricing rule with the Customer tags option
  • BSS B2B Solution

Give Tagged Wholesale Customers Special Prices

Tag your wholesale customers and create a Custom Pricing rule that targets the tag. Logged-in tagged buyers see fixed, amount-off or percent-off prices automatically, while retail visitors keep seeing your normal prices.

Explore use case: Give Tagged Wholesale Customers Special Prices
Where to show the table: product page position, collection page, quick view, featured product, cart and mini cart
  • BSS B2B Solution

Show a Volume Pricing Table on Product Pages

Buyers who cannot see quantity discounts order the minimum. Turn on Show Volume Pricing Table on pages and the tier table appears on product pages, the cart and, if you enable it, collection pages.

Explore use case: Show a Volume Pricing Table on Product Pages
The Price Lists page in the app showing a list targeted at logged-in customers
  • BSS B2B Solution

Build a B2B Price List per Buyer Group

Use a Price List when distributors need an exact price for each SKU, not just a percent discount. Target customers or tags, set prices per product or variant, and import or export them with CSV.

Explore use case: Build a B2B Price List per Buyer Group
The Advanced card of a rule with the Priority field, where 0 is highest
  • BSS B2B Solution

Which B2B Pricing Rule Wins: Priority Explained

When several rules match one customer, the storefront shows one price. Rules from different modules run in a fixed order, and the Priority field from 0 to 99 settles ties inside a module, lowest number first.

Explore use case: Which B2B Pricing Rule Wins: Priority Explained
The Price card of a Custom Pricing rule where the base price is set
  • BSS B2B Solution

Combine Custom Pricing and Volume Pricing

A negotiated customer price can still earn quantity breaks. Custom Pricing sets the base price, and Volume Pricing applies its tiers on top of that price, so you can predict the result before you publish.

Explore use case: Combine Custom Pricing and Volume Pricing
The Markets card of a Custom Pricing rule with All markets and Specific markets
  • BSS B2B Solution
  • Beauty & Personal Care

Wholesale Prices per Country With Shopify Markets

The same buyer group sometimes needs different prices in different countries. Custom Pricing and Price List rules can be limited to specific Shopify Markets, and customer targeting narrows who sees them.

Explore use case: Wholesale Prices per Country With Shopify Markets
Custom Pricing Settings with the price display mode, color design and live preview
  • BSS B2B Solution
  • Apparel & Fashion

Show MSRP, Compare-at and Wholesale Price Together

Retailers want to see their margin against the suggested retail price. Choose how Custom Pricing shows the wholesale price beside the original or compare-at price, and how the checkout line displays the discount.

Explore use case: Show MSRP, Compare-at and Wholesale Price Together
The App status card on the app home page showing the storefront embed and app blocks
  • BSS B2B Solution

Set Up a Wholesale Store From Scratch

New to B2B on Shopify? The onboarding guide opens a pre-filled first rule, then you add a registration form, a shared tag and pricing step by step until your first wholesale buyer can apply, log in and see a price.

Explore use case: Set Up a Wholesale Store From Scratch
A collection page for a guest visitor at regular retail prices
  • BSS B2B Solution

Sell B2B and B2C From One Shopify Store

Retail and wholesale need different prices, tax display and access, but not two stores. Customer targeting by login state, tag or company location, plus Tax Display and registration, keeps both audiences on one catalog.

Explore use case: Sell B2B and B2C From One Shopify Store
Shopify POS logo beside a tablet and a phone running the Shopify POS app with smart grid tiles
  • BSS B2B Solution

Keep Wholesale Pricing Consistent in Shopify POS

Staff tap a B2B Price tile in Shopify POS to apply Custom Pricing, Price List and Quantity Break rules to a trade customer's cart at a market or showroom, using BSS B2B Solution on the Platinum plan.

Explore use case: Keep Wholesale Pricing Consistent in Shopify POS
Demo storefront collection for a logged-in buyer with a Price List, where discounted products show the retail price struck through next to the customer price
  • BSS B2B Solution
  • Food & Beverage

Foodservice Distributors: Customer Prices and Net Terms

Give restaurant and hotel accounts their negotiated prices and payment terms, let your sales team enter phone orders with the same rules, and offer reorder lists, using BSS B2B Solution and BSS B2B Quote.

Explore use case: Foodservice Distributors: Customer Prices and Net Terms
The Quantity-based settings card with two ranges, 5 to 20 at 10% and 21 to 50 at 20%
  • BSS B2B Solution
  • Home & Garden

Tiered Pricing and Quantity Breaks

Volume Pricing lets you show cheaper unit prices at higher quantities. Define tiers per product, collection or whole order, and the quantity table appears on product pages so buyers see why ordering more pays off.

Explore use case: Tiered Pricing and Quantity Breaks
The Import and export page with Export and Import cards and the export history
  • BSS B2B Solution

Import Wholesale Prices From CSV

Export your price rules, edit the prices in a spreadsheet and import the file back. The same CSV flow works for Custom Pricing, Price Lists and Volume Pricing, so large catalogs and many customer groups stay manageable.

Explore use case: Import Wholesale Prices From CSV
The Multi-currency page with currency settings, price rounding and a live preview
  • BSS B2B Solution
  • Industrial & Technical

Show Wholesale Prices in the Buyer Currency

Cross-border buyers want prices in their own currency. The Multi-currency module adds a currency switcher and converts B2B prices for display at Shopify's rate, while checkout stays in your store currency.

Explore use case: Show Wholesale Prices in the Buyer Currency
The Products card with all products, specific products, variants, collections and product tags
  • BSS B2B Solution

Wholesale Discounts by Collection or Product Tag

One flat discount rarely fits every product line. Custom Pricing rules can target all products, specific products, variants, collections or product tags, each with its own percent or fixed price and optional exclusions.

Explore use case: Wholesale Discounts by Collection or Product Tag
Product page on the demo store where a logged-in wholesale customer sees 73.60 with the retail price 83.60 struck through
  • Multi-app
  • Food & Beverage

Coffee Roaster: Self-Service Wholesale Portal

Give cafes and retailers a self-service wholesale portal on your coffee roaster store: tag-based pricing in BSS B2B Solution, Quick Order and quotes in BSS B2B Quote, and private pages with BSS B2B Lock.

Explore use case: Coffee Roaster: Self-Service Wholesale Portal

Setup docs

Price every buyer group with BSS B2B Solution

Set custom prices, price lists and quantity breaks by customer tag, customer or company location, without duplicating products.

Get BSS B2B Solution See how BSS B2B Solution works

Frequently asked questions

How do I set different prices for wholesale customers on Shopify?

Tag your wholesale buyers, then assign prices to that group. Shopify's native B2B uses catalogs, up to 3 active on Basic, Grow and Advanced. BSS B2B Solution prices by tag or customer.

Do I need Shopify Plus for wholesale pricing?

No. Since April 2, 2026, native B2B is on Basic, Grow and Advanced as well as Plus. Plus adds unlimited catalogs and direct company catalogs.

How many B2B catalogs can I have on Basic, Grow and Advanced?

Up to 3 active catalogs across all B2B markets in total. Plus has unlimited catalogs.

What is the difference between a price list and custom pricing?

A price list sets fixed prices per variant for a group. Custom pricing applies a rule, such as a percentage off. In BSS B2B Solution a price list wins on a variant.

How do quantity breaks combine with wholesale prices?

In BSS B2B Solution, volume pricing applies its tier discount to the price from the price list or custom pricing rule, not to retail.

Which pricing rule wins when several apply?

Within a module the lowest priority number wins, and ties go to the older rule. Modules combine in order: price list or custom pricing, volume pricing, BOGO, discount code.

Why are wholesale prices not showing for a buyer?

Check that the buyer is logged in with the targeted tag, the rule is enabled and the app embed is on. For Shopify catalogs, the buyer needs a company location and an assigned catalog.

How much does BSS B2B Solution cost?

Free on development stores, and from $29 per month on paid plans with a 14-day free trial on paid plans. Price List needs the Platinum plan. App Store prices as of October 4, 2026.

Sources and method

Shopify facts come from the pages below. We make BSS B2B Solution, so check Shopify's pages before you buy.

  1. Shopify Help Center: Shopify B2B features by plan, read .
  2. Shopify Help Center: Catalogs and pricing in B2B, read .
  3. Shopify Help Center: Quantity rules and volume pricing, read .
  4. Shopify Help Center: B2B discounts, read .

Related hubs

Customer onboarding

Turn applicants into approved wholesale buyers with registration forms, approval and customer tags.

Access control

Hide prices from guests, gate wholesale catalogs and protect pages with passcodes.