BSS B2B Solutions

Glossary: Pricing

Catalog

In B2B ecommerce, a catalog is the set of products, and often prices, that a particular buyer or market can see and buy. Showing different catalogs to different buyers lets one store serve retail and wholesale. In Shopify, a catalog is assigned to a market or a company location.

  • Reviewed by Hoa Nguyen, Senior Marketer. Last reviewed
  • Last updated

Example

Retail shoppers see the full range, while a wholesale catalog shows only trade items at trade prices.

On Shopify

Shopify's native B2B supports up to 3 catalogs on Basic, Grow and Advanced, and unlimited catalogs on Plus (Shopify Help Center, read 2026-10-02).

Learn more

Read the Wholesale pricing hub for guides, use cases and setup docs, or the complete Shopify B2B guide.

Back to the glossary