Glossary: Pricing
Wholesale price
A wholesale price is the price a business pays when it buys goods in bulk to resell or use, normally lower than the retail price. It reflects the seller's margin, the buyer's volume and any agreement between them. Many sellers show wholesale prices only to approved buyers.
Example
A product that retails at $20 might be sold to a retailer at $11 wholesale.
In BSS B2B apps
BSS B2B Solution's Custom Pricing sets wholesale prices by customer tag, customer or company location, and shows the original price struck through next to the buyer's price.
Learn more
Read the Wholesale pricing hub for guides, use cases and setup docs, or the complete Shopify B2B guide.