Glossary: Pricing

Buyer group

A buyer group is a set of business customers who share the same pricing, terms or access, such as distributors, retailers or salons. Grouping buyers lets a seller manage rules once per group instead of per account. In Shopify, groups are usually built with companies or customer tags.

  • Reviewed by Hoa Nguyen, Senior Marketer. Last reviewed
  • Last updated

Example

Silver and gold buyer groups get different prices and different minimum orders.

In BSS B2B apps

BSS B2B Solution rules can target a group of customers by tag.

About BSS B2B Solution

Learn more

Read the Wholesale pricing hub for guides, use cases and setup docs, or the complete Shopify B2B guide.

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