Glossary: Pricing
Buyer group
A buyer group is a set of business customers who share the same pricing, terms or access, such as distributors, retailers or salons. Grouping buyers lets a seller manage rules once per group instead of per account. In Shopify, groups are usually built with companies or customer tags.
Example
Silver and gold buyer groups get different prices and different minimum orders.
Setup docs
Learn more
Read the Wholesale pricing hub for guides, use cases and setup docs, or the complete Shopify B2B guide.