Glossary: Onboarding

Customer tag

A customer tag is a short label attached to a customer account in Shopify, such as wholesale. Tags group customers without changing their data. Stores use them to decide who sees which prices, products and payment terms, and apps can add them automatically when a buyer is approved.

  • Reviewed by Hoa Nguyen, Senior Marketer. Last reviewed
  • Last updated

Example

An approved reseller receives the tag wholesale, and every rule that targets that tag now applies to them.

In BSS B2B apps

BSS B2B Solution, Lock and Quote all use customer tags as the link between pricing, access and ordering rules.

About BSS B2B Solution

Learn more

Read the Customer onboarding hub for guides, use cases and setup docs, or the complete Shopify B2B guide.

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