Glossary: Access
Hide price
Hiding a price means removing the price, and usually the Add to cart button, from visitors who do not qualify, often until they log in. B2B sellers use it to keep wholesale or contract prices private, or to ask buyers to request a quote instead.
Example
A guest sees Login to View Price where the price would be; a logged-in wholesale buyer sees the price and Add to cart.
In BSS B2B apps
BSS B2B Lock hides prices and Add to cart for guests or customers without a given tag.
Setup docs
Learn more
Read the Access control hub for guides, use cases and setup docs, or the complete Shopify B2B guide.