Use Case
Personalized B2B Wholesale Pricing
Drive higher AOV and buyer loyalty by offering personalized B2B Wholesale pricing and quantity-based incentives directly on your Shopify storefront
150,000+
B2B Stores Powered
150+
Countries & Regions
500+
Shopify Agency Partners
198+
Products, Apps & Extensions
the problem
The Spreadsheet Trap and Operational Friction
For growing B2B merchants on Shopify, managing diverse client relationships via manual processes creates a strategic bottleneck. Without pricing that are customized for different type of customers , businesses face several critical risks
OUR SOLUTION
Personalized B2B Wholesale Pricing
Bss B2B solution automates the logic of “Price-to-Customer” mapping. It allows merchants to define multiple price layers for the same SKU based on the rules you defined for each customer.
Example scenarios
Tiered Margin Protection
A manufacturer sells to “Gold,” “Silver,” and “Bronze” distributors. When a Gold partner logs in, they see a 20% lower price, while Bronze partners see a 10% lower price for the same product.
Volume Triggers
To move specific stock, a merchant sets logic-based Quantity Breaks. A buyer sees the price drop dynamically as they increase the count: 1–49 units remain at MSRP, 50–99 units trigger a $2/unit reduction, and 100+ units trigger a $5/unit reduction.
Enforcing Contractual Price Compliance
For VIP accounts with pre-negotiated contracts, merchant bypasses global rules to set a “Fixed Price” on specific SKUs
Target Sectors
Who Benefits Most from This Use Case?
The Multi-Tier Manufacturer
selling to a complex hierarchy of buyers (local retailers to national distributors)
The High-Volume Industrial/CPG Supplier
selling consumables where the goal is to move maximum units
Hybrid D2C & B2B Brand
opening a wholesale channel without launching a separate store
Contract-Based Manufacturer
who negotiate unique contracts with VIP clients or government entities that require 100% compliance.
benefits
Strategic Advantages
How Personalized B2B Wholesale Pricing Impacts Your Business
Reduces manual invoicing and “back-and-forth” emails by 70%.
Protects profits by allowing granular pricing per product/tier.
Empowers B2B buyers to order 24/7 without waiting for a sales rep.
Revenue Acceleration
Shortens the Sales Cycle
Moves customers from “Awareness” to “Checkout” in a single session.
Increases AOV
Volume-based triggers incentivize larger bulk purchases
Improves Retention
Contract-accurate pricing builds trust and repeat ordering.
Operational Excellence
Scalable Infrastructure
Handle 1,000 wholesale accounts as easily as 10.
Reduced Labor Costs
Reallocates staff from data entry to proactive business development.
Enforce Consistency
Ensures pricing consistency across the entire digital storefront.
Strategic Brand Protection
Protects MAP Pricing
Wholesale rates remain invisible to the public and search engines
Professionalizes the Brand
Provides a bespoke feel for high-value corporate clients.
Data-Driven Insights
Provides visibility into which pricing tiers drive the most volume.
USE CASES
How Does It Work?
Discover how you can hide wholesale prices in your storefront in 3 simple steps
1
Customer Segmentation
Define customer profile with specific tags
2
Rule Creation
Create rules with Price List, Custom Pricing, Volume Pricing
3
Scope Definition
Choose how to apply the rule: to the entire catalog, specific Collections, or individual SKUs.
4
Automated Execution
Personalized B2B price is displayed in real-time when the customers match the conditions.
case study
See the Impact in Practice
See the exact workflows our partners use to drive measurable growth
KAPR Haircare
“Providing our VIP partners with a curated, private portal changed the nature of our contracts. It’s no longer just a transaction; it’s a dedicated workspace that honors their specific needs and saves them hours of searching.”
0 %
higher retention rate among accounts using personalized portals.
Patek Packaging
“By stripping away the noise and presenting only the items relevant to their specific projects, we’ve enabled our long-term clients to restock in seconds. The accuracy and speed of these secure pages are unmatched.”
0 x
faster reordering speed for contract-specific inventory.
GreenTeaEveryday
“The ability to launch secure, project-based order pages has allowed us to scale our white-glove service without increasing our headcount. Our biggest clients now feel they have a bespoke storefront designed just for them.”
0 %
reduction in manual order coordination for high-value accounts.
get started
Our Resources
Explore our comprehensive ecosystem of learning materials and live support designed to help you master our suite at your own pace.
Read User guide
Master the features with step-by-step documentation.
View Demo store
See how our features function in a live storefront.
Book a Demo Session
100% adherence to customer-specific contracts.
Contact Us
Have a specific question? We’re here 24/7 to help.
Ready to Build a Wholesale Powerhouse on Shopify?
Visit our app listing to begin your setup, then let our team walk you through a personalized demo to ensure your success at scale.
