• Use Case

Give B2B Buyers Access With Passcode

Streamlining B2B Sales by Removing Onboarding Friction and Manual Workflows

150,000+

B2B Stores Powered

150+

Countries & Regions

500+

Shopify Agency Partners

198+

Products, Apps & Extensions

  • the problem

Mandatory Registration Stifle B2B Conversion

Controlling access to B2B exclusive content, such as wholesale pricing, distributor catalogs, or early product releases, typically relies on customer accounts and tagging systems.

While effective, this approach introduces several operational and strategic challenges that create bottlenecks in scaling B2B operations and limit the ability to respond quickly to market opportunities.

High friction in buyer onboarding

Requiring account creation or form submission slows down lead engagement and reduces conversion rates.

Delayed sales opportunities

Buyers who are not yet ready to register cannot access critical information, leading to missed or delayed deals.

Limited flexibility for campaigns

Running short-term campaigns (e.g., early access, private previews) becomes cumbersome when dependent on account-based access control.

Give customer passcode to access
  • OUR SOLUTION

Control Access With Passcode

BSS B2B Lock enables merchants to protect products, collections, pages, or pricing using a passcode-based access system, eliminating the need for account login or pre-assigned customer tags.

Example scenarios

Wholesale Preview for New Leads

 A manufacturer shares a passcode with prospective distributors, allowing them to preview wholesale pricing and catalogs without requiring account registration

Early Access Campaign for VIP Buyers

 A brand launches a new product line and provides selected buyers with a passcode for early access, ensuring exclusivity without complex tagging workflows.

  • Target Sectors

Who Benefits Most from This Use Case?

Wholesalers and manufacturers

managing large, segmented buyer networks

Distributors and suppliers

running private catalogs

B2B brands

executing campaigns such as early access, product launches, or private sales

Businesses with long sales cycles

where buyers need pre-registration access before committing

  • benefits

Strategic Advantages

How Access Control with Passcode Impacts Your Business

Accelerated Revenue Growth

Accelerates lead conversion and shortens sales cycles

Improved Buyer Experience

Minimizes friction in early engagement stages

Reduced manual tagging effort

Lowers admin workload and maintenance complexity

Margin Protection

Protects sensitive pricing and catalogs

Revenue Acceleration

Faster Lead Conversion

Shortens the sales cycle by providing immediate access to pricing and catalogs.

Increased Campaign Participation

Drives higher engagement for early-access launches by removing the onboarding barrier

Unregistered Prospect Capture

Allows “window shopping” for high-value B2B leads who aren’t yet ready to commit to a full account.

Operational Efficiency

Elimination of Manual Tagging

Removes the need for staff to manually review and tag customer profiles before they can see pricing.

Simplified Workflow

Reduces reliance on complex automation rules or multiple third-party apps to gate content.

Rapid Deployment

Enables marketing and sales teams to launch private campaigns in minutes rather than days.

Customer Experience (CX) Optimization

Immediate Buying Access

Buyers gain instant entry to protected assets without waiting for admin verification.

Seamless Onboarding

Provides a professional & fast experience that builds trust during the critical first impression.

Reduced Login Fatigue

Eliminates the need for new leads to manage yet another set of credentials just to view a catalog.

  • USE CASES

How Does It Work?

Discover how you can hide wholesale prices in your storefront in 3 simple steps

1

Create Lock Rule

Administrators define a lock rule and which assets to protect. 

2

Set Passcode

 Assign a secure passcode for access the assets & give approved customers the passcode.

3

See the Result

Approved visitors (logged in or tagged) see normal prices and the full purchase flow. Guests and blocked visitors see a placeholder message where the price normally appears. 

  • case study

See the Impact in Practice

See the exact workflows our partners use to drive measurable growth

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  • get started

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