Customers ORQA

ORQA Runs a Seamless B2B Experience with BSS B2B Solution

How does Orqa manage a global network of resellers for their high-end FPV technology? Discover how this Croatian innovator utilized BSS B2B Solution to automate complex wholesale logistics, from custom shipping rates to tag-based pricing for their next-generation vision systems.

Company Overview

Orqa is a Croatian technology leader founded in 2018, dedicated to building the world’s most advanced First Person View (FPV) and Remote Reality (RR) systems. Based in Osijek, the company integrates multidisciplinary engineering, from optics to RF systems to design high-end drone goggles, antennas, and low-latency video transport technology.

Browser window showing the merchant storefront, ORQA sells wholesale on Shopify. Cover for: ORQA’s Success Story: A Seamless B2B Experience with B2B Wholesale Solution AppBSS B2B Solutions logo
  • Successfully automated wholesale workflows

    for a production capacity of 280,000 units annually

  • Streamlined reseller management

    for a team overseeing over 90+ employees

  • Scaled revenue and distribution

    supporting an estimated annual revenue of $32M+

Industry: Technology Equipment
Website: shop.orqafpv.com
Location: Croatia
Features used:
🔷 Registration Form, Custom Pricing, QB/AB, Shipping Rates, Auto Tagging, Order Quantity Limits (BSS B2B Solution)

🔎 Overview

ORQA, founded in 2018 by Srdjan Kovacevic, Ivan Jelusic, and Vlatko Matijevic, is a cutting-edge company with a mission to establish itself as the world’s leading technology provider of First Person View (FPV) and advanced Remote Reality (RR) applications. Based in Osijek, the company’s development and production center, Orqa comprises a team of FPV enthusiasts and engineers dedicated to designing and building the world’s best FPV gear. The company’s vision revolves around developing enabling technology for next-generation vision systems.

💪 Challenges and Support

In pursuit of enhancing their B2B customer experience, ORQA sought the assistance of BSS B2B Solutions’ BSS B2B Solution. Their requirements included implementing a dedicated registration form for B2B customers, quantity-based discounts, customer tag-based discounts, ‘buy one get one’ offers, setting up exclusive shipping rates for B2B customers, utilizing tags for customer management, and enforcing order quantity limits for B2B customers.

💡 Finding Solution

During the setup process, they encountered challenges and had specific customization requests to align the platform with their preferences.

BSS B2B Solutions’ BSS B2B Solution provided a comprehensive set of features to meet ORQA’s specific requirements:

  • Dedicated B2B Registration Form: Implemented using the Registration Form feature.
  • Quantity/Amount Break Discounts: Utilized the Quantity/Amount Break feature for volume-based pricing.
  • Custom Pricing based on Customer Tags: Integrated the Custom Pricing feature for personalized discounts.
  • BOGO (Buy One Get One) Offers: Employed the BOGO feature to enhance promotional strategies.
  • Shipping Rate Configuration for B2B Customers: Utilized the Shipping Rate feature to set exclusive rates for B2B customers.
  • Auto Tagging for Customer Management: Implemented Auto Tag to streamline customer control.
  • Order Quantity Limits: Utilized the Order Limit feature to enforce minimum purchase quantities for B2B customers.
Product page with a quantity table: Buy 5 at $104.50 each, Buy 11 at $101.20 each and Buy 21 at $99.00 each
Example on the BSS B2B Solution demo store: quantity-based discounts appear as a table on the product page.

Throughout the app usage, the BSS B2B Solutions support team played a pivotal role in assisting ORQA during setup and configuring all modules. Additionally, the support team provided ongoing assistance in customizing the platform according to ORQA’s preferences, such as styling the Registration Form to align with the theme’s aesthetics and customizing warning messages related to order quantity limits.

Cart page with a warning pop-up saying the order amount must be at least $100.00
Example on the BSS B2B Solution demo store: an order limit warning message in the cart.

✅ Success Metrics

The implementation of BSS B2B Solutions’ BSS B2B Solution proved highly successful for ORQA, with the company expressing satisfaction with the enhanced B2B app. A representative from ORQA stated, “We’ve been using your app, the B2B/Wholesale solution on Shopify for some time now, and it’s been great so far. It really helps us with our business.”

#ORQA #TechnologyEquipment #BSSCommerce

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