Shopify Minimum Order Quantity: How to Set MOQ, MOV and Case Packs (2026)

To set a minimum order quantity on Shopify, use quantity rules in a catalog for buyers who belong to B2B companies, or an app for everyone else. Native rules set a minimum, maximum and increment per variant and are re-validated in checkout. BSS B2B Solution Order Limits adds minimums by customer tag, checked on the cart page.

Last updated October 4, 2026. This guide replaces an older version that listed several third-party apps. It now covers minimum order quantity (MOQ), minimum order value (MOV) and case packs in one place, with Shopify’s own rules first. BSS B2B Solutions makes BSS B2B Solution, so we say where each rule is enforced and where it is not. The wider picture is in our order rules and terms hub and the complete Shopify B2B guide.

What is the difference between MOQ, MOV and case pack?

A minimum order quantity (MOQ) is the fewest units a buyer can order. A minimum order value (MOV) is the smallest order total you accept. A case pack, or quantity increment, sells a product only in multiples such as 6, 12 or 24. They answer different questions: the minimum says how much is enough, and the increment says which quantities are allowed. Our glossary has short definitions of MOQ, MOV, case pack and quantity increment.

Rule	What it controls	Example	Use it when
MOQ	Units of an item or an order	At least 12 units of each scent	Packing or producing each item costs you time
MOV	Order total in your currency	At least $250 per order	Every order costs about the same to ship, whatever its size
Case pack (increment)	Allowed multiples	Only 6, 12, 18 and so on	Your stock is packed in cartons or trays you do not want to split
Maximum	Upper limit per order	No more than 200 units	You allocate scarce stock or protect a promotion

How can you set a minimum order on Shopify? The options compared

Option	What it sets	Who it applies to	Where it is checked
Native quantity rules in a catalog	Minimum, maximum and increment per variant	Buyers in B2B companies that see the catalog	Line items, re-validated in checkout
Checkout Blocks app (free)	Minimum and maximum order subtotal	All customers or only B2B customers	Shopify checkout
BSS B2B Solution Order Limits	Minimum or maximum amount or quantity	All, logged-in, specific customers or customer tags	Cart page and Buy it now, in the storefront
BSS B2B Solution Quantity Increments	Multiples, plus minimum and maximum	Same targeting as Order Limits	Product page and cart page, in the storefront
Cart and checkout validation Function	Any rule a developer or app writes	Whoever the code targets	Checkout; Shopify says it cannot be bypassed

Sources: Quantity pricing, Checkout and orders in B2B and Cart and checkout validation. The BSS rows come from our Order Limits guide.

Method 1: Set a minimum order quantity with native quantity rules

Native B2B has been available on Basic, Grow and Advanced since April 2, 2026 (Shopify news), and quantity rules are a Yes on every plan (plan table). Use this method when every wholesale buyer is a company with a catalog.

1. Open Markets, then Catalogs, and choose the catalog for the buyer group. Shopify says rules are set there or by CSV import (Quantity pricing).
2. Set the rule per variant: a minimum, a maximum or an increment. In a CSV import the columns are Quantity Increment, Minimum Order Quantity and Maximum Order Quantity, and you need a value of 1 or greater for both increment and minimum (Creating catalogs).
3. Test as a buyer in that company. Variants do not pool: Shopify says customers cannot combine 5 gray hats and 5 blue hats to meet an increment of 10.

The limit is who the rule reaches. Catalogs go to B2B companies, and Basic, Grow and Advanced allow up to 3 active catalogs across all B2B markets (Catalogs). A wholesale buyer who is only a customer with a tag does not get native rules, which is the gap an app fills.

Method 2: Set a minimum order value

Shopify’s B2B checkout page says: “Require minimum and maximum order subtotals for all customers, or only for B2B customers using the free Checkout Blocks app” (Checkout and orders in B2B). That keeps the check inside Shopify checkout. If you need the minimum to follow customer tags, collections or the B2B price, use Order Limits in method 3.

Method 3: Set a minimum with BSS B2B Solution Order Limits, step by step

Order Limits sets a minimum or maximum order amount or quantity for the customers and products you target. Turn on the BSS B2B Solution app embed in your theme first. With the embed off, rules are saved but nothing is enforced, because the limits run in the app’s storefront script. Order Limits needs the Advanced or Platinum plan ($49 or $99 per month, App Store listing read October 4, 2026). The steps follow our Order Limits guide.

Step 1: Turn on the module and add a rule

Go to B2B orders & discounts, then Order Limits, switch the module on and click Add rule. The rule list shows each rule, who it applies to and its limit. Note the banner at the top: it tells you buyers can skip limits by going straight to the checkout page.

Step 2: Choose customers, products and markets

Name the rule, for example “Wholesale min $200”. Under Customers pick all customers, logged-in customers, not-logged-in customers, specific customers or customer tags such as wholesale, and exclude some if needed. Under Products pick all products, specific products or variants, collections or product tags, and exclude items that should not count, such as free samples. Markets can limit the rule to selling regions.

Step 3: Pick the limit type and value

There are four types. Enter an amount in your store currency or a whole number of items.

Limit type	Example	Protects you from
Minimum order amount	At least $250 per order	Many small orders
Minimum order quantity	At least 12 of each scent	Packing every SKU separately
Max order amount	No more than $5,000 per order	Overexposure on a promotion
Max order quantity	No more than 200 units per order	Allocating scarce stock

When two rules match, the lower priority number wins. With equal priorities, the largest minimum and the smallest maximum win. Amounts follow the B2B price, so a limit applies to what the buyer pays after Custom Pricing, Price List or Volume Pricing.

Step 4: Choose the level at which limits are counted

Open Order Limits, then Settings. You choose whether a limit applies to each product variant (the default), each product with all its variants together, or all products in the order combined. This setting is global, so it applies to every rule. A minimum of 12 per variant means each scent must reach 12, while 12 per product lets a buyer mix sizes of one scent. Test an amount rule on a mixed cart after you choose.

Step 5: Check the cart as a buyer

When a cart breaks a rule, a pop-up explains the problem as the buyer clicks checkout on the cart page, or Buy it now on a product page. You can edit the pop-up colours and translate every message.

Method 4: Sell in case packs with quantity increments

A quantity increment makes a product sell in multiples. With a step of 5, the plus and minus buttons move by 5 and the cart flags quantities that do not fit. A typed quantity is rounded to the nearest valid multiple. Go to B2B orders & discounts, then Quantity Increments, switch the module on and add a rule with the same customer and product conditions as above. Quantity Increments needs the Advanced or Platinum plan. See the Quantity Increments guide.

• Increment: a whole number from 1 to 30,000. A value of 6 allows 6, 12, 18 and so on.
• Minimum and maximum: set them in the same rule. The minimum must be at least the increment and a multiple of it, for example 12 with a step of 6.
• Calculation level: variant quantity, product quantity or order quantity. Order quantity suits mixed cartons such as beverages, variant quantity suits boxes of one item.

For the full set-up with calculation levels, read Sell in case packs and multiples. Collection pages and quick-order lists apply only variant-type increment rules.

What does a complete set of rules look like?

A fictional candle maker sells retail and wholesale on one store. These rules apply only to customers tagged wholesale, so a retail shopper who adds one candle sees no message. This is an illustration, not a customer result.

Rule	Setting	What the buyer experiences
Order Limits, minimum order quantity	12 per variant	Eight units of one scent trigger a pop-up that asks for 12
Order Limits, minimum order amount	$250	A $200 cart is stopped with a message about the missing amount
Quantity Increments	Step of 6 with a minimum of 12	A typed 13 is rounded to the nearest valid multiple, 12

Reward buyers who order past the floor with tiered pricing on Shopify, and read Enforce minimum order quantity and value for the full walk-through.

How do you choose the right minimum order quantity?

Start from cost, not from a round number. A minimum order value should at least cover what it costs you to process one order. A rough rule is the cost to process an order divided by your gross margin.

Step	Number	How
Cost to pick, pack and ship one order	$24	Add labor, packaging and handling
Gross margin on your wholesale prices	40%	From your price list
Minimum order value to cover that cost	$60	$24 divided by 0.40
Your target with profit on top	$250	Raise the floor to the order size you want

1. Look at your orders. Check the order sizes buyers place today and set the floor just above the smallest ones you want to keep.
2. Use per-variant minimums for packing cost and per-order minimums for shipping cost.
3. Offer a lower minimum to new accounts. A second rule for a trial tag lets a new buyer start small.
4. State the minimum before the cart. The product page message and your terms should say it, so the pop-up is never a surprise.

Should you change your minimums before BFCM 2026?

Black Friday 2026 is Friday, November 27, and Cyber Monday is Monday, November 30. Promotion traffic brings first-time buyers and small baskets, so review your rules before then. Four checks are worth the time:

• Confirm the app embed is on in the live theme, because rules are not enforced when it is off.
• Exclude the sample-pack collection and any gift card from the amount, so they do not count toward a minimum.
• Test below, at and above each limit as a wholesale buyer and as a retail shopper, in a mixed cart.
• Keep the checkout bypass in mind. Orders created in the admin with Manual Orders are not limited, which gives your sales reps room for exceptions, and a direct checkout URL skips storefront limits.

Limits to know before you promise a minimum

• Storefront rules are not a hard block. Order Limits are checked by the storefront script on the cart page and on Buy it now, not by a validation inside Shopify checkout. A customer who opens the checkout URL directly can skip them. Treat them as a guard for normal buyers and review unusual small orders.
• Native rules and Checkout Blocks are checked in checkout, but reach only the buyers they target.
• Manual Orders skip Order Limits and Quantity Increments.
• The level is global. Per variant, per product or whole order applies to every Order Limits rule, not to one rule.
• Plans apply. Order Limits and Quantity Increments are on the Advanced and Platinum plans of BSS B2B Solution. If you need a limit that cannot be bypassed, use native quantity rules or a Function-based validation.

What do real stores do?

ORQA, a Croatian FPV technology brand, used Order Limit to enforce minimum purchase quantities for its B2B customers and asked support to customize the warning messages (read the ORQA case study). Australia Pisen, a phone accessories distributor, set minimum quantities with Order Limit and sold in packs with Quantity Increment (read the Australia Pisen case study). A different mix, trade pricing with order limits, is in Furniture and home decor: trade pricing and order limits.

If you are the buyer: how do you ask a supplier for their MOQ?

Ask early and be specific. Name the product, the quantity you expect to order per year and whether you will mix variants. Then ask four things: the MOQ per item, whether the MOQ is in units or in order value, whether it drops for repeat orders, and what the case pack is. A short message works: “We plan to order about 500 units of item X a year across three sizes. What are your MOQ and case pack, and is there a lower first order?”

FAQ: Shopify minimum order quantity

Next steps

Write your terms down: minimum amount, minimum quantity and pack size. Choose the method that matches how your buyers are set up, then test it as a buyer. If you also plan to set tiered pricing or are choosing a Shopify plan, see Shopify B2B without Plus. Compare apps in our order limit apps roundup.

Sources

Shopify pages read on October 4, 2026. BSS facts: BSS user guides at docs.bss-b2b.solutions, the Shopify App Store listing and our checks of the app.

• Shopify Help Center: Quantity rules and volume pricing
• Shopify Help Center: Shopify B2B features by plan
• Shopify Help Center: Catalogs
• Shopify Help Center: Creating B2B catalogs
• Shopify Help Center: Checkout and orders in B2B
• Shopify.dev: Cart and checkout validation
• Shopify news: native B2B for all plans (April 2, 2026)

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