her flow, a hair extension brand based in Poland, sells to professionals only. Every product price on its Shopify storefront is replaced by a Create pro account button until a wholesale application is approved. This store spotlight walks through how that gate works and which BSS B2B Solution features sit behind it.
Key takeaways
- her flow is wholesale-only: its How to buy page says products are available for registered wholesale clients.
- Guests see colours, lengths and descriptions, but not prices; a Create pro account button replaces them.
- Buyers apply with a Pro account form that asks for company, EU VAT status and a VAT number, then wait for approval.
- The Create pro account button carries BSS B2B Lock markup, and the storefront also loads BSS B2B Solution; the public review is for Solution.
About her flow
her flow is a professional hair extension brand. Its storefront describes the range as 100% Remy human hair with a salon-grade finish, and the catalog is built around the methods stylists use: tape-in extensions in three ranges (Standard, Pro and Plus, each 3 cm wide), weft extensions, keratin extensions, clip-in and tape-in toppers, plus attachments, removers, accessories and a small training collection. Colours run from natural blacks and browns to blondes, greys, rooted and balayage blends, so a single product family can carry dozens of colour variants.
The company behind the shop, Extensions s.c., is registered in Gliwice, Poland, and the storefront is set up for European trade. It is published in English, Spanish and Polish, offers a country selector, and advertises free shipping on orders over 150 euros. The tone is professional rather than consumer: the headline on the homepage is not a product, it is an invitation to become a wholesale customer.
That matters for how the store is built. A brand that sells a product stylists install on clients needs to know who is buying. Hair extensions are a trade product, and the brand also offers training, so the relationship with a salon is more than a one-off order.
her flow’s B2B model: wholesale only, approval first
There is no consumer checkout to protect here. The How to buy page says it plainly: her flow products are available for registered wholesale clients. To order, a buyer completes a registration form, the team reviews the application, and once it is approved the buyer gets access to the collection. After logging in, the page promises product pricing and availability, online ordering, order history and personal and business details in one account.
This is the strictest of the common Shopify B2B models. Some stores keep a public retail site and add a wholesale tier on top; others show retail prices to everyone and give approved buyers a discount. her flow chooses a third route: the catalog stays browsable for discovery and trust, but the commercial terms are only visible to approved professionals. If you want the hybrid version instead, see selling B2B and B2C from one Shopify store.
| Question | What the storefront shows |
|---|---|
| Who can buy? | Registered wholesale clients, after approval |
| How do buyers apply? | Pro account form, linked from the homepage, the menu and every product |
| What do guests see? | Products, colours, lengths and descriptions, but no price |
| How do approved buyers log in? | Email address and a 6-digit login code, no password |
| Which languages? | English, Spanish and Polish |
How the her flow storefront handles wholesale
1. The homepage sells the partnership first
The first banner on the homepage reads Become a wholesale customer, with the line Fill out the B2B registration form and become our client and a Register button. The second slide tells the brand story. The main menu repeats the call to action with a Create pro account link, so a salon owner landing on any page is one click from the application.
2. A How to buy page that answers the first questions
Most wholesale applicants ask the same things: do I need an account, who approves it, and how do I log in? her flow answers them on a dedicated page with three steps to register and three to log in. That page also explains that the login uses the same email address as the registration and that no password is needed. It reads like documentation, and that is the point: a buyer who understands the process is less likely to abandon the form or email support.
3. The Pro account form collects what a European distributor needs
The form is short. It asks for first name, last name, email and phone, then a business block: company, VAT EU status (VIES), EU VAT validation, address, city, country and zip code, and a privacy policy checkbox before Submit. Two fields stand out for a cross-border seller: a choice between Registered in VIES and Not registered in VIES, and a VAT number field. They let the team see at a glance whether an applicant is a VAT-registered business in another EU country.
BSS B2B Solution registration forms support a tax ID field with live validation against VIES, HMRC, the US EIN service, ABN and India GST, and conditional logic that shows or hides fields. The public page does not reveal which field type her flow used, so treat this as what is possible rather than a statement about their setup. The review quoted below says the aim was to let B2B customers register and to set special prices for them.
4. Guests see the range, not the price
On collection pages and product pages, her flow shows the product image, name, colour and length options, and a long description, but the price and Add to cart are replaced by a Create pro account button. This is consistent across the tape-in and weft collections we checked, so it works as a catalog-wide rule rather than a handful of hidden products. The visible detail still does its job: stylists can compare colours and methods before applying.
The button is not a theme feature. Its markup carries the bss-lock-message-element class and links to the Pro account form, which identifies it as a message rendered by BSS B2B Lock, with BSS B2B Solution scripts loaded next to it. Lock is the BSS app for hiding prices and Add to cart from visitors who do not meet a condition, such as being logged in or carrying a customer tag. A page-level lock is a storefront display control: it changes what the theme shows, so do not rely on it to protect information that must stay confidential.
5. The same gate works on a phone
Salon owners often order from a phone between appointments. On mobile the product page keeps the same structure: image, title, then the Create pro account button, with colour and length options underneath. Nothing is hidden by the layout that should be visible, and nothing is shown that should not be.
Which BSS features power the her flow setup
Public pages show the surface. Aggregated configuration data from the BSS B2B Solution backend, with no business volumes, shows what is switched on behind it. As of October 5, 2026, her flow has the app on a paid plan with these modules active:
- Price hiding (BSS B2B Lock). The Create pro account message that replaces prices for guests is rendered by Lock, as described above. Its rule settings are not public, so we describe the visible result only.
- Registration forms. Two registration forms are active, one of them with a conditional logic rule. Forms are set to assign a customer tag on approval and to send an email.
- Price Lists and Custom Pricing. Price list rules that target customer tags are active, alongside a custom pricing rule for specific customers, so different buyer groups can see different prices after login.
- Auto-tagging. An automatic tagging rule is on, which assigns customer tags automatically when its conditions are met.
- Tax display. A tax display rule is enabled, which controls how prices appear with or without tax for the audience it targets.
In plain terms, the flow looks like this: a salon fills out the form, the app creates the customer and applies the tag, the team approves the application, and the price rules that target that tag start working when the buyer logs in. Our guides cover each step: wholesale registration form with approval, approving and notifying applicants, prices by customer tag and hiding wholesale prices from guests.
The registration form editor lets you add fields, reorder them and preview the result before you publish. The settings step covers the tag to assign on approval, emails and privacy text. The image above is a demo form in our documentation, not her flow’s admin.
Tags are what connect approval to pricing. When a pricing rule targets a tag, an approved buyer sees the new price as soon as they are tagged and logged in. Rules can also target all logged-in customers, specific customers or company locations, and when two rules overlap, the lower priority number wins within the same module. See how rule priority works.
The login experience relies on Shopify customer accounts. her flow’s How to buy page describes a one-time 6-digit code sent by email; BSS B2B Solution is built to work with new customer accounts, and the docs explain the details in this article.
What other merchants can copy from her flow
You do not need a hair business to reuse the pattern. If you sell a trade product that needs vetting, these are the choices her flow made that are worth copying:
- Put the application on the homepage and in the menu. A Create pro account link in the navigation means no buyer has to hunt for the form.
- Keep the catalog visible, hide the price. Wholesale buyers can still evaluate products; the commercial terms stay between you and approved accounts.
- Write a How to buy page. Three steps to register and three to log in remove most pre-sales emails.
- Ask for VAT status in the form. If you sell across the EU, a VAT status and number field saves a follow-up email.
- Use a passwordless login if your buyers dislike passwords. A one-time code is easier for busy salon owners.
- Test as a guest and as an approved buyer. Use a private window for the guest view, then log in as a test customer with the target tag.
If you are starting from zero, set up a wholesale store from scratch and run a B2B-only Shopify store with all three apps are the closest matches to this model.
The merchant’s review
her flow’s public review on the Shopify App Store, for BSS B2B Solution, is five stars, posted on April 24, 2026 after about two months of use. We quote it verbatim:
Great app, with lots of useful features for B2B sales. Anne and the other consultants are always there to help and guide you if you have any questions, concerns, or issues. We wanted to give our B2B customers the option to register and set special prices for them. Everything worked out exactly as we needed it to. First-class consulting! Thank you very much, and I highly recommend it!
her flow, Poland, 5 stars, April 24, 2026. Read the review on the Shopify App Store
The review matches what the storefront shows: registration for B2B customers and special prices for them. The merchant also credits the support team, which is an area where a custom registration flow and a price-hiding setup benefit from hands-on help.
FAQ: running a wholesale-only store on Shopify
Can a Shopify store hide every price until a buyer is approved?
Yes. With BSS B2B Lock you can hide the price and Add to cart for visitors who are not logged in or lack a customer tag, and show a message with a link to a registration form instead. her flow does this across the collections we checked. This is a storefront display control, so do not use it to protect information that must remain private.
How do wholesale buyers log in without a password?
With Shopify customer accounts, a buyer enters their email and receives a one-time code. her flow describes a 6-digit code on its How to buy page. BSS B2B Solution is built to work with Shopify’s new customer accounts; see the BSS guide.
How can I collect EU VAT numbers on a wholesale form?
Add a VAT field to the registration form. BSS B2B Solution has a tax ID field type that checks EU VAT numbers against VIES while the buyer types. See verify a business tax ID at registration.
How do approved buyers get different prices?
Assign a customer tag on approval and target that tag with a custom pricing or price list rule. Rules can also target specific customers or company locations. Give tagged wholesale customers special prices shows the steps.
Can I run the same store for consumers and professionals?
Yes, but it is a different model from her flow. A hybrid store shows retail prices to everyone and gives approved buyers wholesale prices. See sell B2B and B2C from one Shopify store.
Want a similar setup? Start with the BSS B2B Solution page, then add BSS B2B Lock if you need to hide prices from guests.
This store spotlight is based on her flow’s public website and its public review on the Shopify App Store, as of October 5, 2026. Screenshots show the public storefront. Images labelled Example configuration in BSS B2B Solution come from our documentation and are not her flow’s admin.