Emitever, an LED lighting brand that prices in US dollars and lists Hong Kong SAR on the App Store, runs one Shopify catalog for everyone and a Partner Program on top. Approved partners get published discount tiers of 5%, 10% and 15% by order subtotal, set up in BSS B2B Solution. This store spotlight explains the structure and how to copy it.
Key takeaways
- There is no separate wholesale catalog: approved partners use the same Emitever catalog and receive their pricing through the purchasing system.
- Three buying paths are spelled out: standard purchasing, project pricing, and the Partner Program.
- The Partner Program publishes three tiers: 5% ($1 to $999), 10% ($1,000 to $3,999) and 15% ($4,000 and up).
- The merchant’s public review says BSS B2B was the best of the B2B solutions it had used in a decade.
About Emitever
Emitever sells LED lighting systems rather than single bulbs. The catalog covers LED strip lights (including COB strips and tunable white), all-in-one lighting kits, power supplies and dimmable drivers, dimming and controls, connectors and wire, and mounting supplies. Many listings carry UL or ETL listing information, and the product pages show specification tables, voltage and wattage options and review counts. Prices are in US dollars, and the top bar offers free shipping on orders of 100 dollars or more.
The site’s main idea is planning. Its navigation groups content as Products, Applications, Plan and Learn, Plan and Build, Resources and Partners. Under them sit system guides, buying guides, a wattage calculator, a kit builder, a system builder and planning worksheets. A customer who is not sure what a project needs can start with a guide rather than a product list, and the footer repeats the promise: lighting systems made simple.
This is a natural setup for B2B. Installers, contractors, electricians and designers buy components for projects, and they care about compatibility, documentation and price breaks. A small catalog of 40 or so products, in many wattage and voltage options, makes it easy to explain, and a partner program can sit beside the planning tools instead of replacing them.
Emitever’s B2B model: one catalog, three ways to buy
The Professionals Hub (the page behind the Partners menu) opens with Power and lighting for your projects, and a short list of paths: Specify Products, Plan a Complete System, Project Purchasing, Wholesale Program, Technical Resources and Professional Support. A section called Buy the way the project requires then sets out the options, and it begins with a reassuring line: you do not need to join the Partner Program just to purchase for a project.
| Path | Who it is for | How it works |
|---|---|---|
| Standard purchasing | Buyers who know what they need | Browse the catalog, choose products and quantities, and buy normally |
| Project pricing | Larger orders or project requirements that need review | Request project pricing and get assistance without becoming a partner |
| Partner Program | Approved businesses with ongoing professional purchasing | Apply for a partner account; applicable partner pricing is applied through the purchasing system |
The page is explicit that project pricing and wholesale membership are different paths. A one-off buyer can ask for help without a membership, while the Partner Program is for approved businesses with continuing needs. That separation protects both sides: the brand does not give standing discounts to one-time project buyers, and project buyers are not forced into a program they do not need.
How the Emitever storefront handles wholesale
1. A hub that separates browsing from buying
Most B2B stores hide wholesale behind a footer link. Emitever promotes it. The Partners menu has Become a Partner, Partner Sign In, Professionals Hub, Commercial Solutions and Project Support, and the hub page repeats those actions in a project desk panel. A buyer looking for wholesale terms reaches a program page within one click.
2. Published tiers by order subtotal
The Partner section states its terms on the page. Three cards show the tiers: a Partner tier of 5% for subtotals of 1 to 999 dollars, a Project tier of 10% for 1,000 to 3,999 dollars, and a Volume tier of 15% for 4,000 dollars and above. A small print line says the pricing is subject to wholesale terms, eligibility, availability and purchasing requirements, and links to a one-page terms document.
The terms document adds the mechanics. Tiers are applied to the cart subtotal, a cart can have only one volume wholesale price rule applied at a time, and the rules do not add together. That is the same behavior as a value-based volume pricing rule in BSS B2B Solution: the buyer’s order amount selects a tier, and the matching discount applies to the eligible products. The merchant’s own configuration shows one active volume pricing rule for tagged customers, which is consistent with this.
3. A short partner application
The application page, Become an Emitever Wholesale Partner, says to apply for a wholesale account to access volume-based pricing and purchasing options for your business or projects. The form asks for first name, last name, email and password, then company, phone, address, city, country and zip code, with an EU VAT Validation field at the end. It is deliberately short: the program is for approved businesses, and the team can review a company by name and address.
Short forms convert better, and the approval step does the vetting. If you need more proof, add a business website, tax ID or document field; see a registration form with conditional logic and uploads. For a tax ID, BSS forms can validate EU VAT, UK VAT, US EIN, ABN and India GST numbers while the buyer types.
4. Public prices, with partner prices added after approval
A guest sees the standard catalog price. Variant buttons show wattage options with their own prices, and the product page offers a quantity selector and Add to cart. Partner pricing is applied through the purchasing system for approved accounts, so a partner does not shop a different catalog. Our configuration data shows an active percentage rule for tagged customers across all products, which is how this pattern is usually built: approval adds a tag, the tag picks the rule.
Which BSS features power the Emitever setup
Aggregated configuration data from the BSS B2B Solution backend, as of October 5, 2026, shows the app on a paid plan, installed in July 2026, with these modules active:
- Registration form. One form is active. It assigns a tag to applicants and also accepts customers who already have a store account.
- Custom Pricing. One active percentage rule targets customers with a tag and covers all products.
- Volume pricing. One active rule targets tagged customers, which fits tiers selected by order subtotal.
These are modest settings, and that is a feature. The brand did not build a complicated program; it picked a clean structure and let the tag do the work.
The tag is the hinge. When a partner application is approved, the form assigns a tag, and every pricing rule that targets the tag applies from then on. See wholesale registration form with approval and approve, reject and notify wholesale applicants.
Volume pricing can count the quantity of items or the amount spent, and it can apply to each eligible product, to each variant, or to the entire order. Emitever’s tiers by subtotal match the value-based option applied to the entire order. When several rules match, the one with the highest priority applies; see how rule priority works.
A range table has a from value, a to value, a discount type and a discount value for each tier, and you can add as many ranges as you need. Percentage discounts keep a program like Emitever’s easy to explain. The related guides are tiered pricing and quantity breaks, a volume pricing table on product pages and prices by customer tag.
What other merchants can copy from Emitever
- Say what each path is for. A project buyer, a repeat buyer and a reseller need different answers, so name the three paths.
- Publish the tiers. Three percentages and three subtotal ranges are easy to read and need no negotiation to understand.
- Keep one catalog. Partners shop the same pages, and the price changes after approval. There is only one set of product pages to maintain.
- Link terms in one page. A single document covers how tiers are calculated, so support does not need to repeat it.
- Keep the application short. Review companies rather than ask for every document up front.
- Give project buyers a way in. Request Project Pricing keeps larger one-off orders from falling through the cracks.
If you want to build something similar, start with tiered pricing and quantity breaks and set up a wholesale store from scratch.
The merchant’s review
Emitever’s public review of BSS B2B Solution on the Shopify App Store is five stars, dated August 18, 2026, after 29 days of use. We quote it verbatim:
Easy to use, quick to set up, and excellent support. I’ve used multiple B2B solutions over the past decade, and so far BSS B2B has been the best one by miles. What really stands out is the support. They respond quickly, actually answer your questions, and help you work through any issues instead of just pointing you toward documentation and expecting you to figure everything out on your own. If you’re having trouble finding a B2B solution that’s easy to understand and actually works, you can probably stop searching. BSS B2B has been a great experience for us.
Emitever, Hong Kong SAR, 5 stars, August 18, 2026. Read the review on the Shopify App Store
The review stresses ease and support. That fits the configuration: a short form, a tag, a percentage rule and a volume rule are easy to set up, and the review was written after 29 days of use.
FAQ: building a partner program on one Shopify catalog
Do I need a separate wholesale catalog on Shopify?
No. Emitever’s partners use the same catalog and receive partner pricing through rules. In BSS B2B Solution, pricing rules target customer tags, so one set of product pages serves retail buyers and approved partners.
How do I give discounts by order subtotal?
Create a volume pricing rule with value-based tiers and apply it to the entire order. When the order amount reaches a range, the matching percentage applies. See tiered pricing and quantity breaks.
Can a customer who already has an account apply for wholesale?
Yes. A registration form can be set to accept existing store customers, and approval can assign the wholesale tag to that account.
What should I tell project buyers who are not partners?
Give them a request path that does not require membership, as Emitever does with Request Project Pricing. For a quote workflow with proposals and draft orders, see BSS B2B Quote and approve a quote and turn it into a draft order.
Should partner prices be visible to everyone?
Only if you want that. Emitever shows public catalog prices and publishes tier percentages, while the partner price is applied to approved accounts. To hide prices from guests, use BSS B2B Lock; see hide wholesale prices from guest visitors.
Want a similar setup? Start with the BSS B2B Solution page and its pricing.
This store spotlight is based on Emitever’s public website and its public review on the Shopify App Store, as of October 5, 2026. Screenshots show the public storefront. Images labelled Example configuration come from our documentation and are not Emitever’s admin.