Paw Paw by Jeanne is a US cat toy brand that sells to pet owners and to independent pet retailers from one Shopify store. Retailers use a Wholesale Request page, a wholesale sign-up form with tax ID validation and a starter pack. This spotlight shows what the public storefront reveals and which BSS B2B Solution modules sit behind it.
At a glance
- Store: Paw Paw by Jeanne, United States, interactive cat toys and accessories
- Model: hybrid. Retail shoppers buy at list price, independent pet retailers apply for wholesale
- How retailers get in: a Wholesale Request page with terms, then a wholesale sign-up form that creates an account
- Terms stated on the page: a $199 opening order, $150 reorders, shipping from California
- App named in the merchant’s review: BSS B2B Solution
About Paw Paw by Jeanne
Paw Paw by Jeanne, usually shortened to PPJ, describes itself as a brand that believes cats deserve better than cheap toys that fall apart after a week. It designs interactive toys with interchangeable parts and accessories such as silvervine and catnip add-ons, and it says every toy is tested in cat cafes and rescues where real cats play every day. The site presents the company as family owned, and the tagline in the announcement bar is “Interactive toys designed to trigger real hunting instincts”.
The catalog is compact: wands, balls, mats, kickers, tail attachments, plush toys and scratch pods, plus a few bundles. The compact range matters for wholesale. A small, focused line is easy to explain on a line sheet and easy to put into a starter pack, and the store does exactly that.
Look at the main menu. Next to Shop, About, Paw Pics and Cat Cafe & Rescues sits a single entry for retailers: Wholesale Request. It is one click away from the home page, and the menu does not need a separate trade area because the wholesale page does the explaining.
Their B2B model: independent pet retailers, low entry barrier
The Wholesale Request page is written for store buyers. Its headline reads “Premium interactive pet toys buyers can’t find anywhere else”, and the line under it says the products are cat cafe tested, designed to trigger natural hunting instincts and built for independent pet retailers. Two buttons sit under that copy: “Wholesale sign up” and “Download line sheet”.
Beside the buttons, a strip of four facts states the terms: an opening order of $199, reorders of $150, shipping from California, and where else the brand is available. Terms like these are rarely published by small brands, and they are what a retailer wants to see first. They tell the buyer the minimum commitment and where the goods come from, so the retailer can decide before filling in a form. The store also lists a starter pack as a product.
The benefits block speaks to margins and minimums. “Healthy margins” is described as products designed for profitable retail pricing, and “retailer focused” is explained as low minimum order quantities, fast communication and marketing support. These are the brand’s own claims, and they frame wholesale as a partnership, which matches the page’s closing line: “We’d love to partner with your store!”
How the storefront handles wholesale
1. A wholesale sign-up form that validates tax IDs
The “Wholesale Form” is split into primary details (first name, last name, email and password) and business details (company, phone, address, city, country, zip code), and it adds a field labeled “USA Tax ID or EU VAT Validation”. Below it sits a reCAPTCHA check and the Sign up button. The password field means the account is created when the form is submitted.
The tax ID field matters for a US brand that has retailers in Europe. BSS B2B Solution registration forms can validate tax IDs live while the buyer types, including EU VAT numbers (checked against VIES), UK VAT, US EIN, Australian ABN and Indian GST numbers. A valid number tells the merchant that the applicant is a registered business, and it is the first step toward a tax-exempt order. Production data shows that this form has tax-exempt handling enabled, spam protection on and a tag assigned to applicants.
BSS documents the setup in its guide on building a wholesale registration form. Our use cases on verifying a business tax ID before approving and selling VAT-exempt to EU businesses with a valid VAT ID show what to do with a validated number.
2. A starter pack and visible retail prices
Retail prices are public. Best sellers on the wholesale page are labeled “Ask for wholesale pricing”, and the store lists a “$199 PPJ Wholesale Starter Pack” as a product that includes pairs of several toys, multiple kickers, silvervine packs and a bonus demo toy and plush toys. The public product page shows a price of $400.00 USD for the pack, while the wholesale page states a $199 opening order. We have not seen the price that a logged-in retailer sees, so we cannot say how the two numbers are connected.
In production data, the store has enabled Custom Pricing rules for specific customers, which is how an approved retailer gets a price that other visitors do not see. We did not read the discount values, since they are not needed for this story.
3. Terms, shipping and codes behind the scenes
A wholesale setup is more than a price. Production data shows five more modules in BSS B2B Solution, all enabled. A Net Terms rule gives specific customers payment within 30 days. Two shipping rate rules exist, one for all customers and one for specific customers. A minimum order amount rule applies to all customers, and we did not read the amount, so we cannot say whether it matches the $199 and $150 figures the page states. Several discount code rules are active. And manual orders are in use, which lets staff create orders on behalf of a retailer, for instance after an email conversation.
A new brand with a few retailers rarely needs all of this on day one, but each module solves a recurring request. Net terms answer “can I pay in 30 days”. Shipping rates answer “what does freight cost for my region”. Order limits protect the minimum. Manual orders handle the retailer who prefers to email an order. See our use cases on Net 30 payment terms for wholesale buyers, handling fees and custom shipping rates, enforcing minimum order quantity and value and placing orders on behalf of customers.
Which BSS features power it
| Visible or configured | BSS feature | How we know |
|---|---|---|
| Wholesale sign-up form with tax ID or EU VAT validation field | BSS B2B Solution, Registration Form | Public form; form active in production data |
| Retailer prices not shown to guests | BSS B2B Solution, Custom Pricing | Enabled rules for specific customers |
| Pay within 30 days | BSS B2B Solution, Net Terms | Enabled rule for specific customers |
| Shipping for wholesale orders | BSS B2B Solution, Shipping Rate | Two enabled rules |
| Minimum order amount | BSS B2B Solution, Order Limits | One enabled rule for all customers |
| Discount codes and manual orders | BSS B2B Solution, Discount Codes and Manual Orders | Enabled rules; module in use |
Because the merchant installed BSS B2B Solution in July 2026, this is a very young setup, and it already uses a broad part of the module list. That is typical for a merchant who adds rules as retailers’ requests come in.
What other merchants can copy
- Publish your terms. An opening order, a reorder amount and a shipping origin answer a retailer’s first three questions.
- Offer a line sheet. A downloadable line sheet saves a sales call and keeps the page short.
- Use a starter pack. One product that bundles your best sellers gives a new retailer an easy first order.
- Add a tax ID field to the form. It tells you whether the applicant is a registered business before you read the rest.
- Keep retail prices public and wholesale prices private. Show list prices to shoppers and ask retailers to apply for theirs.
- Add modules as requests arrive. Net terms, shipping rates and order limits can wait until a retailer asks.
- Say what you offer retailers beyond price. Margins, minimums and marketing support are part of the pitch.
The merchant’s review
Paw Paw by Jeanne published a five-star review on August 6, 2026, after 15 days of using the app, on the BSS B2B Solution reviews. It is about support, and it is candid about the merchant’s own experience.
I think what separates BSS from other apps is their customer service. I can tell you they are hands down the most attentive customer service. They talk the time to walk you through any questions or issues. And for me that is crucial because I am not savvy when it comes to building my pages and they were super patient with me while I asked a million questions on how to. I highly recommend them.
Paw Paw by Jeanne, public Shopify App Store review of BSS B2B Solution, 5 stars, August 6, 2026
This is a first-weeks review from a merchant who describes themselves as not technical, so it speaks to onboarding rather than to long-term results. It also explains the shape of the setup: a merchant who is learning as they go benefits from modules that can be added one at a time.
FAQ: starting wholesale for a small brand on Shopify
What should a small brand publish on its wholesale page?
State the opening order, the reorder amount, where you ship from and what retailers get besides price, then add a sign-up button and a line sheet. Paw Paw by Jeanne does exactly this.
Can a Shopify registration form validate a tax ID?
Yes. BSS B2B Solution registration forms can validate tax IDs while the buyer types, including EU VAT, UK VAT, US EIN, Australian ABN and Indian GST numbers. Validation applies to the field when it is required.
How do I give each retailer their own price?
Create a Custom Pricing rule and target the retailer as a specific customer, or give the retailer a tag and target the tag. The retailer sees the price after logging in.
How do I offer Net 30 to selected retailers only?
Create a Net Terms rule with the due date you want and target specific customers or a tag. Approved retailers can then choose to pay later at checkout.
How do I enforce a minimum order?
Use Order Limits in BSS B2B Solution to set a minimum order amount or quantity, and decide which customers it applies to.
This store spotlight is based on Paw Paw by Jeanne’s public website and its public review on the Shopify App Store, as of October 5, 2026. Screenshots show the public storefront. Configuration screenshots labeled “Example configuration” come from BSS documentation and do not show the merchant’s admin. Terms and claims on the storefront are Paw Paw by Jeanne’s own. Paw Paw by Jeanne has not reviewed this article.