Prêt à Prep, an Australian lash and brow brand sold through salons, invites salons to become stockists with a clear offer: no minimum orders, tiered discounts and a first-order credit. Wholesale pages and opening-order bundles stay behind a Wholesale Access Only message until an application is approved. This spotlight shows how the storefront works and which BSS features sit behind it.
Key takeaways
- The Become a Stockist page states the terms up front: no minimum orders, up to 55 percent off RRP through tiered discounts, and a first-order credit.
- Two stockist pages serve Australia and international buyers, and the Australian application collects a business name, post code, country, ABN or business registration details and an Instagram handle.
- Wholesale collections and opening-order products show guests a Wholesale Access Only message, with login and register links.
- Production data shows active quantity-break, tax display, auto-tag and manual order features, all in BSS B2B Solution.
About Prêt à Prep
Prêt à Prep describes itself as a salon-approved brand of easy-to-use beauty, lash and brow products. The public store sells to consumers across Australia, with free shipping over 75 dollars, and its catalog includes tubing mascara, brow pencils, a brow gel, a conditioning masque and a tanning line. It lists 61 products in total, including the wholesale-only opening bundles that guests cannot open.
The brand positions itself as Australian-owned and female-led. Its stockist pages talk to the salons it wants to reach: a business that offers lash or brow treatments, makeup or skin services and is looking for a new brand to stock. That framing is clear and practical, because a salon is both a customer and a retailer: it buys products for its own treatments and sells products to its clients.
A brand in this position needs two things from its store. It needs a public face that sells to consumers, and it needs a controlled way to let salons buy at wholesale terms. Doing that on one Shopify store, without a second site, is exactly what BSS B2B Solution and BSS B2B Lock are used for.
Prêt à Prep’s B2B model: salons apply, then order through a wholesale portal
The Become a Stockist page is the front door. It opens with an offer, 30 Australian dollars off a first order, and then lists five reasons to partner. Reading them in order tells you how the brand thinks about wholesale.
- No minimum orders. The page says every salon is different and that a stockist can order as much or as little as they want.
- Up to 55 percent off RRP. Tiered discounts apply when a salon orders higher quantities, with an asterisk for the conditions.
- Australian-owned and female-led. A brand story for salons that want to support local businesses.
- Easy to use and tested in salons. A line saying the products have been tried and tested in salons over four years.
- Support at every step. The brand says stockists receive the support and marketing materials they need to sell.
The offer works as a conversion tool: a first-order credit gives a salon a reason to apply this week. The no-minimum rule removes the usual objection of a small salon that cannot commit to a large opening order. The tiered discount rewards the salons that grow.
How the storefront handles wholesale
Two stockist pages: Australia and international
The store has two stockist pages with the same structure. The Australian page carries a Wholesale Application for Australia, and the International page repeats the offer for stockists elsewhere and tells them to fill out a form. It replaces the Australian-owned line with a line about being female-led and owned.
A short form that asks for proof of business
The application asks for first name, last name and email. Under Business details it asks for the salon or business name, post code, country, an ABN or business registration details, an Instagram handle and, optionally, a website. A required checkbox reads Sign up for wholesale access, and a Submit button sends the application. Name, email, business name, post code, country, ABN or registration details and Instagram are required; last name and website are optional.
The Instagram field is a smart choice for a beauty brand. A salon’s Instagram account shows what services it offers and how it presents its work, so the field gives a small team something quick to check. The ABN field is the proof that the business is registered.
For the steps behind a form like this, see the BSS guide on building a wholesale registration form and the use case on beauty brand price lists and VAT for salons.
A wholesale portal that guests cannot open
Prêt à Prep’s main menu includes a Wholesale Portal with sections for stands, wholesale offers and wholesale lashes and brows, and a wholesale education series. The opening-order bundles, such as the complete lash and brow collection in small and large sizes, are locked as well. When a guest opens one of those pages, or a wholesale collection, the page shows a short message: Wholesale Access Only, please login to show or Register to Become a Stockist.
The message does two jobs. It tells the visitor why they cannot see the page, and it gives them two next steps: log in if they already have an account, or register. Neither choice leaves them on a dead end.
On a phone
The stockist page reads well on a phone, with the offer first and the reasons below it.
Which BSS features power it
We checked the storefront source and read-only configuration flags in BSS production data, which say whether a feature has an active rule, not what it is set to. We did not read prices, orders or customer data.
| What buyers see | BSS feature | How we know |
|---|---|---|
| Wholesale Access Only message on wholesale collections and products | BSS B2B Lock (page and collection lock) | The message uses BSS B2B Lock markup in the page source |
| Stockist application for Australia | Registration forms (BSS B2B Solution) | The form uses the BSS form container; production data shows a form was created and edited |
| Tiered discounts for higher quantities | Quantity break (volume pricing) | The pages promise tiered discounts; production data shows an active quantity-break rule |
| Prices for business buyers shown with or without tax | Tax display | Production data shows an active tax display rule |
| Customers tagged after approval | Auto Tag | Production data shows active tag rules |
| Orders created by the team | Manual orders | Production data shows manual orders exist; we do not know how they are used |
BSS B2B Lock: closing the wholesale area
A lock can restrict specific collections and choose what to hide: collection cards, product cards, product pages or navigation links. Prêt à Prep’s pattern is a collection and product lock with a custom message and links to log in or register. In BSS B2B Lock, a locked page, product or collection keeps the main content out of the page HTML while it is locked, and the message and the buttons can be edited.
See the use cases on hiding wholesale collections from guests and showing products only to tagged customers, and the BSS guides to hiding wholesale collections from guests and locking pages with a login or custom message.
Tiered discounts
The pages promise up to 55 percent off RRP for higher quantities. That is a quantity break promise: the price per unit falls as the quantity enters a higher range. In BSS B2B Solution, a quantity break rule can apply to chosen products, tags or customers, and it can be shown as a table on the product page. The maximum figure here is the brand’s own statement on its public page, not a result of our analysis.
See tiered quantity break pricing and the BSS guide to tiered pricing by purchase volume.
Tagging approved stockists
Locks and prices both need to know who is an approved stockist. A BSS registration form can assign a tag when an applicant is approved, and the lock and pricing rules can then target that tag. Auto Tag rules are active in the store’s production data, which fits this pattern. A tag like this can unlock the wholesale area and apply a stockist price level.
See approving and notifying wholesale applicants and auto-tagging customers.
What other merchants can copy
- Lead with the terms. A salon wants to know the minimum, the discount and the support before it fills in a form.
- Offer a first-order credit. It gives an applicant a reason to complete the form now.
- Ask for a business number and a social handle. An ABN and an Instagram link let a small team check an applicant in minutes.
- Split domestic and international pages. Different rules for tax, shipping and terms need different forms.
- Put wholesale products behind a lock. Opening bundles and wholesale collections belong in a private area.
- Give locked pages a next step. A message with login and register links is better than an error page.
If you are building a similar program, read running B2B and B2C on one Shopify store or start from the Shopify B2B guide.
Prêt à Prep’s review
Prêt à Prep’s public review of BSS B2B Wholesale Pricing, the App Store name of BSS B2B Solution, is a five-star review from November 12, 2024, written after about two hours of use. We quote it in full.
Easy to use so far and has all the options I need. I contacted support and they answered my query within seconds. Very happy
Prêt à Prep (Australia), 5-star review of BSS B2B Solution (listed as BSS B2B Wholesale Pricing), November 12, 2024, about 2 hours using the app. Read it on the Shopify App Store
This is an onboarding review, so it speaks about first impressions: ease of use, a full set of options and fast support. What makes it useful for this story is what came after. Our scan of BSS production data shows that the app is still installed and that several rules are active, so the first impression held.
FAQ
How do I let salons apply for wholesale on a Shopify store?
Publish a Become a Stockist page with your terms and a registration form that asks for the salon name, a business number and a social handle. Prêt à Prep uses one page for Australia and one for international stockists. BSS B2B Solution lets you add the fields and tag approved customers.
Can I offer tiered discounts to salons without a minimum order?
Yes. A quantity break rule lowers the unit price as the quantity grows, and an order limit is optional. Prêt à Prep advertises no minimum orders and up to 55 percent off RRP through tiered discounts.
How do I hide wholesale collections and opening bundles from consumers?
Lock the collections and products with a message that points to login and register. Prêt à Prep shows a Wholesale Access Only message. In BSS B2B Lock you can restrict specific collections and choose what to hide.
Should I ask for an Instagram handle on a wholesale form?
For a beauty or fashion brand it is useful, because a profile shows how a salon or shop presents its work. Prêt à Prep marks it as required, together with an ABN or business registration details.
Can I run one store for consumers and salons?
Yes. Keep the consumer catalog public, lock the wholesale area, and apply tiered prices to approved customers by tag.
This store spotlight is based on Prêt à Prep’s public website and its public review on the Shopify App Store, as of 2026-10-05. Screenshots show the public storefront. Images labelled Example configuration in BSS B2B Solution come from the BSS user guide and are not the merchant’s admin.