How to Set Up a Wholesale Store on Shopify: Step-by-Step Guide (2026)

To set up a wholesale store on Shopify, turn on customer accounts, create each buyer as a company, assign a catalog with wholesale prices, set quantity rules and payment terms, and control who sees prices. Native B2B is included on Basic, Grow, Advanced and Plus; add an app for applications, quotes or locks.

Last updated October 4, 2026. This guide replaces a 2025 version. We removed market-size and growth figures that we could not tie to a current source, and rebuilt the steps on Shopify’s current help pages. BSS B2B Solutions makes BSS B2B Solution, Lock and Quote, so we say where native B2B is enough and where an app adds something. For the wider topic, read the complete Shopify B2B guide.

What is a Shopify wholesale store?

A wholesale store sells to businesses such as retailers, resellers and distributors instead of consumers. Compared with a retail store, it adds buyer approval, business prices, minimums and case packs, and payment terms. Shopify’s own definition: B2B is a suite of native features that lets you sell business-to-business through the Shopify admin and online store, from one store shared with D2C sales or from a dedicated B2B store (Shopify B2B).

Area	Retail store	Wholesale store
Who buys	Anyone	Approved businesses
Price	One public price	Price by buyer group, company or quantity
Order size	Any	Minimums, maximums and case packs
Payment	Pay at checkout	Card, invoice or net terms
Ordering	Browse and buy	Quick order, reorder, quote or sales-assisted order
Visibility	Public	Prices and products for approved buyers only

Which way should you set up wholesale on Shopify?

Method	How it works	Good for	Main limit
Discounts and tags	Tag customers, then use discounts for those customer segments	A handful of buyers, a test of demand	No order minimums, tiers or custom checkout; codes can leak
Native B2B	Companies, locations and catalogs with quantity rules, price breaks and net terms	Few price groups and buyers who fit companies	3 active catalogs on Basic, Grow and Advanced; no application flow, quotes or price lock
Native B2B plus an app	Native features plus an app for applications, tags, quotes and locks	Most growing wholesale stores	App fee; check which plan includes each module
Shopify Plus	Unlimited catalogs, direct company catalogs, deposits and partial payments	Many price levels per company	From $2,300 per month

Shopify says that discounts for all customers, specific customers or segments apply to both B2B and D2C buyers in a blended store, unless you assign a B2B market to the discount (Shopify B2B discounts). That is why a discount-only setup tends to break as volume grows. For the plan details see our native B2B guide and Shopify B2B without Plus.

How to set up a wholesale store on Shopify, step by step

Step 1: Choose a blended or a dedicated store

A blended store serves D2C and B2B customers in one store and admin. A dedicated store is B2B only. Shopify says a blended store cannot be gated to B2B customers only, because your D2C customers could not place orders, while a dedicated store can be gated so only B2B customers reach the URL and login page (Shopify store types). Most small brands start blended. See selling B2B and B2C from one store and the blended store entry.

Step 2: Turn on customer accounts

B2B needs customer accounts. Shopify says you must activate customer accounts, and that you cannot use legacy customer accounts for B2B customers and orders. Go to Settings, then Customer accounts, and choose the version (Shopify sign-in). Shopify’s new customer accounts sign buyers in with their email and a one-time PIN, which changes how you run login. We cover that in our guide to Shopify new customer accounts for B2B.

Step 3: Create companies and locations

Go to Customers, then Companies, then Add company. A company is the parent organization for one or more locations, and each location can have its own tax ID, tax exemptions, shipping address, billing address and payment terms. Give a contact the Ordering only or Location admin role (Shopify companies). Buyers who are not part of a company do not get B2B prices.

Step 4: Create a catalog with wholesale prices

Go to Markets, then Catalogs, then Create catalog. Choose all products or specific products, set an overall price decrease or fixed prices, set the status to Active and assign the catalog. On Basic, Grow and Advanced you assign catalogs to B2B markets, up to 3 active across all markets. On Plus you can assign catalogs directly to company locations (Shopify creating catalogs). If you need more price groups than that, or prices by customer tag, BSS Custom Pricing targets logged-in customers, customer tags or specific customers.

Step 5: Set minimums, case packs and price breaks

Quantity rules set a minimum, a maximum and an increment per variant, and price breaks add up to 10 tiers per product. Variants do not combine to meet a rule, and after you apply volume pricing the price becomes fixed (Shopify quantity pricing). Our guides: minimum order quantity and tiered pricing.

Step 6: Set payment terms

In the company location, add payment terms. Shopify offers net 7, 15, 30, 45, 60 and 90 days, due on fulfillment, and a fixed date on draft orders. Payment is not captured automatically when terms expire, and deposits are Plus only (Shopify payment terms). Extend terms only to verified buyers. Our Net 30 guide covers the options, including BSS Net Terms.

Step 7: Let buyers apply and approve them

Shopify’s free Shopify Forms app can create a company, a location and a customer when a prospect submits a form. By default those companies cannot order or see B2B prices until you approve them under Customers, Companies, Ordering not approved (Shopify company account requests). A form with company name and email is the minimum. For tax ID checks, file uploads, multi-step forms, auto-tags and approval emails, use the BSS registration form. BSS does not create a Shopify company when you approve, so create the company by hand if you want native catalogs for that buyer. See our registration form guide and the BSS registration form docs.

Step 8: Control who sees wholesale prices

Native B2B shows B2B prices to logged-in B2B buyers. To hide prices from guests, Shopify’s checklist points to third-party apps that lock parts or all of a store (setup checklist). BSS B2B Lock hides prices and Add to cart from guests and shows a Login to View Price button. It is a display control, not a security feature. See the hide price guide and our guide to Shopify B2B login.

Step 9: Make reordering fast

Wholesale buyers reorder the same items. Shopify has a quick order list on every plan (plan table). BSS B2B Quote adds a Quick Order page with a CSV or XLSX import, which adds items to the cart, and needs an Online Store 2.0 theme. See quick order forms.

Step 10: Test as a wholesale buyer

Shopify’s checklist says to log in as a customer and place test orders before launch, using a test customer or the view icon next to a company location (setup checklist). Check the price, the minimum, the payment terms, the confirmation email and a phone view.

What about the Shopify wholesale channel?

People still search for the “Shopify wholesale channel”, the older Plus feature that ran wholesale as a separate storefront. Shopify now sells B2B inside your main store, and has a help page, FAQ for wholesale channel to B2B migration, for stores moving from the old channel. We did not find Shopify stating dates on that page, so check it for your own timeline. For a new store, start with the steps above, not the channel.

Wholesale store launch checklist

Area	Check	Where
Accounts	New customer accounts are on and sign-in links work	Settings, Customer accounts
Companies	Each buyer is a company with a location and a contact	Customers, Companies
Prices	The right catalog or rule reaches each group	Markets, Catalogs, or the app
Order rules	Minimums, maximums and increments are set per product	Catalogs or the app
Terms	Payment terms only for verified buyers	Company location
Applications	A form, an approval step and a welcome email	Shopify Forms or the app
Access	Guests cannot see wholesale prices or private pages	The app’s lock
Ordering	Quick order or reorder works with your top SKUs	Quick order list or the app
Test	A test buyer placed an order on desktop and mobile	Online store

How much does it cost to run a wholesale store on Shopify?

Item	Cost	Note
Shopify Basic, Grow, Advanced	$19, $49, $299 per month billed yearly; $25, $65, $399 billed monthly	Native B2B included (Shopify pricing)
Shopify Plus	From $2,300 per month	Unlimited catalogs, direct company catalogs, deposits
BSS B2B Solution	Free plan; paid plans from $29 per month	14-day trial; plans differ by module
BSS B2B Lock	Free (lock the whole website); paid from $9.99 per month on Basic Shopify	7-day trial
BSS B2B Quote	Free on development stores; Growth $19, Business $39, Enterprise $79 per month	14-day trial on paid plans

For a model with examples, see the Shopify B2B pricing guide.

Limits to know

• Shopify lists accelerated checkouts (Shop Pay, Apple Pay, Google Pay, Amazon Pay), local delivery, pickup points, tipping, subscriptions and checkout.liquid customizations as not working with B2B orders, and orders are limited to 500 line items (Shopify considerations).
• On Basic, Grow and Advanced, direct company catalogs, deposits and partial payments are not available.
• BSS Order Limits and Quantity Increments run at the storefront, so a direct checkout URL can bypass them; use Shopify’s quantity rules where a limit must hold.
• BSS Net Terms has no Net 45 and no credit limit, and guests cannot use it.
• Our registration form checks a tax ID in the browser and does not re-check it on the server.

Frequently asked questions

Sources

• Shopify: native B2B for more merchants (April 2, 2026)
• Shopify Help Center: Shopify B2B, B2B features by plan, Blended and dedicated stores, Sign-in and customer accounts.
• Shopify Help Center: Companies, Creating catalogs, Quantity rules and volume pricing, Payment terms.
• Shopify Help Center: Company account requests, B2B discounts, Blended store checklist, Requirements and considerations.
• Shopify Help Center: FAQ for wholesale channel to B2B migration and Shopify pricing. All read October 4, 2026.
• BSS listings: BSS B2B Solution (4.9, 1,189 reviews) and BSS B2B Lock (4.9, 651 reviews), October 10, 2026.

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