PUR HAIR PRO is a German haircare wholesale brand that sells colour, bleach and straightening systems to salons through a Shopify store. Guests see products but not prices, salon partners register to unlock them, and a quick order page speeds up reorders. The store combines BSS B2B Solution, BSS B2B Lock and BSS B2B Quote.
Key takeaways
- A salon-only catalog can stay browsable: guests read the product details and see a single button, “Register and show prices”.
- Volume pricing, quantity increments, net terms and tax display can all be tied to customer tags, so each salon sees its own conditions.
- A dedicated quick order page matters for repeat buyers: salons reorder the same colours every few weeks.
- German storefronts work fine with the apps: every label shown below is translated from the live pages.
About PUR HAIR PRO
PUR HAIR PRO (shown as PUR HAIR Professional) is the salon line of PUR HAIR, run by HAIRLIKE Distribution Service GmbH in Germany. The public site is written in German with an English language option, and it is aimed squarely at hairdressers. According to the homepage, the range covers permanent colour (PUR HAIR colour, with a Whiteline range), bleach and lightening powders, a Brazilian Keratin straightening system, developers sold from 1 litre up to 5 litres, heat protection, gloss sprays, a titanium flat iron and point-of-sale displays.
The shop mixes product education with commercial hooks. The site mentions free shipping from 150 euros, a welcome offer of 100 euros off a first order (for existing and new customers), a test package that can be requested, and a starter set with training for the keratin system. Prices are stated net of VAT (“Preise exkl. MwSt. zzgl. Versandkosten”, translated: prices excl. VAT plus shipping). Service hours for the sales team are published as Monday to Thursday 8:00 to 17:00 and Friday 8:00 to 14:00.
The B2B model: salons and partners, prices behind registration
PUR HAIR PRO sells to professionals. The account area is built around the idea of a “Salonpartner” (salon partner): the login page offers three buttons, translated as sign in, register as a salon partner and contact sales. Prices are not shown to guests. Instead, each product page carries a green button labelled “Registrieren & Preise anzeigen” (translated: register and show prices) in the place where the price would normally appear.
Three details stand out for a distributor:
- Registration is also a sales conversation. The sign-in page sits next to a “contact sales” button, so a salon that is unsure about registering can talk to a person first.
- Login is simple. The page headline says “Anmeldung & Registrierung, noch einfacher” (registration and login, even simpler) and explains that salons no longer need a fixed password. Fewer password resets means fewer support requests from busy salon owners.
- Conditions are personal. The quick order page promises that buyers see “deine Konditionen” (your conditions) directly, which is only possible because pricing rules are linked to the customer account.
How the storefront handles wholesale
Login-to-see-price on every product
The pattern above is BSS B2B Lock hiding the price from logged-out visitors and offering a registration shortcut instead. The product description, application notes and ingredients remain visible, which is what a hairdresser needs to evaluate a product, and the price appears after login. This is the same mechanism described in our guide to hiding prices from guest users.
A registration path for salon partners
The registration page leads into a BSS B2B Solution registration form. In the store’s configuration there is one active form (a newer version replaced an earlier one in spring 2026) with spam protection switched on, notification emails enabled and customer tags attached to new registrations. Tags are the link between registration and pricing: once a salon is tagged, rules that target that tag apply automatically. Two auto-tag rules are active as well, which is how a store can move customers between groups without manual edits. Read more about auto-tagging customers and multi-step registration forms.
Quick order for repeat buyers, locked to partners
“Schnellbestellung” (quick order) sits in the main menu with a small green badge, “Zeit sparen” (save time). An explainer page says the quick order was completely reworked to be clearer, more intuitive and more efficient: buyers find products faster, see their conditions right away and assemble an order in a few clicks. The quick order page itself is built with BSS B2B Quote’s Quick Order feature, which can apply BSS B2B Solution pricing, such as quantity breaks, to the order lines.
A guest who opens the quick order page does not see an order table. The page shows the message “Diese Seite ist nur für unsere Salonpartner” (translated: this page is only for our salon partners), followed by “Bitte melde dich an oder registriere dich bei uns als Salonpartner” (please sign in or register with us as a salon partner) and two buttons, back and sign in. This is a BSS B2B Lock page lock in front of a Quote page, and it keeps the ordering tool, not just the prices, inside the partner area. See the guide on personalised quick order pages.
Which BSS features power it
The list below combines what is visible on the public site with the store’s feature configuration. We report configuration categories and shares, never order or customer counts.
- Volume pricing by customer tag: two enabled quantity break rules, both aimed at tagged customers and both scoped to collections (so 100% of the active volume rules are tag-based and collection-based). A further pair of rules is switched off. See tiered pricing and quantity breaks.
- Quantity increments: one enabled rule that applies to all products, which is typical for selling in multiples. See selling in case packs and multiples.
- Net terms: one enabled rule for specific customers, i.e. payment terms that are granted per account rather than to everyone. See net 30 payment terms.
- Tax display: one enabled rule, consistent with the net-of-VAT prices shown on the site. See showing prices excluding VAT.
- Registration form and auto tags: described above.
- BSS B2B Lock and BSS B2B Quote: storefront markers show both are installed, which matches the locked prices and the quick order page.
For beauty and hair brands the closest pattern in our library is pro pricing, VAT and self-service for salons.
What other merchants can copy
- Replace the price with a registration button, not an empty space. “Register and show prices” turns every product page into a lead form.
- Pair registration with a contact path. Some distributors want a call before opening accounts. Offering both avoids losing the hesitant buyers.
- Tie pricing to tags. Tag customers at registration, then attach volume rules to the tag. You can add new customer groups without touching the catalog.
- Use quantity increments for packaging. Products sold in 1 litre or 5 litre formats should not be orderable in odd amounts.
- Give repeat buyers a fast path. A quick order page with a clear badge in the menu is the shortest route from login to a finished cart, and a page lock keeps it partner-only.
- State VAT clearly. A German B2B store shows net prices and says so on the product page, which keeps buyers’ expectations right.
- Translate properly. The apps support many storefront languages, and the PUR HAIR pages show that a fully German experience is realistic.
Start from the guides, or book a call and we will map your catalog, tags and price rules.
Book a 30 min call Browse use casesWhat PUR HAIR PRO says about it
PUR HAIR PRO’s public review on the Shopify App Store for BSS B2B Solution is dated June 11, 2026 and rates the app 5 out of 5 after three months of use. An excerpt:
We’ve been implementing BSS B2B Solution for our professional haircare wholesale store and the experience has been very positive. The app offers a wide range of features including customer-specific pricing, quantity breaks, wholesale pricing, login restrictions and B2B customer management. We use several different pricing structures across our product categories and the flexibility of the system has allowed us to build a solution that fits our business requirements very well. […] As with any advanced B2B setup, some configurations require careful planning, but the support team has been there whenever we needed assistance.
PUR HAIR PRO, 5 stars, June 11, 2026, BSS B2B Solution reviews on the Shopify App Store (excerpt, quoted verbatim, shortened with […])
Two points are worth taking from it. The reviewer lists several pricing structures across product categories, which is exactly the situation that tag-based and collection-based rules are designed for. And the honest note that advanced setups need careful planning is good advice: decide your customer groups and tags first, then write rules.
PUR HAIR PRO wholesale: frequently asked questions
How does a haircare brand hide prices from non-professionals on Shopify?
Use a price lock that replaces the price with a login or registration prompt for logged-out visitors. PUR HAIR PRO shows a “register and show prices” button instead of the price, using BSS B2B Lock.
Can volume pricing differ per customer group?
Yes. In BSS B2B Solution a quantity break rule can target customer tags and specific collections, so different salon groups can have different tiers. PUR HAIR PRO runs two enabled rules of this kind.
What is a quick order page for?
It lets a repeat buyer search products, enter quantities and add everything to the cart from one page. PUR HAIR PRO links it from the main menu and describes it as a time saver for salons.
Does the setup work in German?
Yes. The storefront labels, registration pages and quick order page on this store are all in German. The apps offer storefront translations, so the labels can match the buyer’s language.
Can I show prices excluding VAT to business buyers?
Yes. BSS B2B Solution has a tax display rule that controls how prices appear to selected customers, and PUR HAIR PRO uses an enabled rule while stating on the page that prices exclude VAT.
This store spotlight is based on PUR HAIR PRO’s public website and its public review on the Shopify App Store, as of October 5, 2026. Screenshots show the public storefront (German text translated in captions) and example BSS B2B configuration screens, which are not PUR HAIR PRO’s admin. PUR HAIR PRO has not been interviewed and this is not a partnership announcement.
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